Most people don’t like being “salesy” and pushing products on people. Ideally, we could run a business that makes us a lot of money, without having to promote stuff all the time. And that’s exactly what I’m doing with IM Impact.

How can you promote stuff and make money, without being salesy? Read on to find out!

IM Impact Business Model

Watch the video below to discover what you can take from the IM Impact business model and apply to you own business:

Here’s the post you need to check out, if you aren’t yet familiar with the New Traffic Paradigm.

Direct Promotion vs. Service Based Promotion

As mentioned in the video, one of the keys to what I do is that I focus on providing the most useful possible service to my readers. One of the consequences of this is that I sometimes promote stuff and you might not even notice.

As an example, let’s use my recent post about the two most important factors that determine the success of a website. This post contains an affiliate link for Visual Website Optimizer, which is a split testing tool. However, I doubt anyone looks at that post and thinks “eugh, Shane is pushing products again…”

The crucial factor is that the post was written to be as useful as possible. The idea for this post came from a combination of some comments I read on this site and some books I recently wrote. I felt like the lesson, the message in this post was a crucial one and that many could benefit from it greatly.

That’s why I wrote the post. Now, in any discussion about optimizing websites and optimizing content, split testing has to be mentioned, because it’s so crucial to the whole process. As you’ll see in the post, I mention that Google Website Optimizer is free to use, but that I personally prefer and use a different solution. And that’s where Visual Website Optimizer comes in.

After I published the post, I sent out an update about it to my subscribers. You could say that I indirectly sent a promotional email, since the link in the email went to the blog post and the post contains an affiliate link.

Compare that to the way products are usually promoted in the IM space: you get an email with a subject line like

“MUST HAVE Marketing Tool Revealed! If You Don’t Get This, You’re Leaving MONEY ON THE TABLE!!”

The email is all about how you have to sign up for this service right now and the affiliate link is repeated a couple of times. The next day, you get another email, reminding you that the “Offer is About to Close! Get in NOW!!!” along with more hype and several further repetitions of the affiliate link.

What’s worse, the typical promotion wouldn’t be for a tool like VWO in the first place. It’s kind of an advanced tool and it’s extremely high quality and in continued development. This is reflected in the price, although you can’t call it expensive, by any means. Still, it’s a lot easier to talk people into buying some “magic button” that costs only $7-$37, than explaining the merits of a subscription based service like VWO.

The Inconvenient Truth

Okay, so the above is an outline of how IM Impact can be profitable even if I’m not directly promoting anything for months on end. If you look at my previous posts, you’ll see many examples of posts that are 100% focused on providing valuable information, but also contain the odd affiliate link, if it makes sense in the context.

But let me be very clear about something: direct promotions are far more effective.

We generally don’t like parting with our money. The most effective way to get someone to make the buying decision is often to add a sense of urgency and to prod them on, a little bit. A message in the vein of “hey, here’s a nice and useful thing” just doesn’t pack a lot of punch.

As I said in the video: I could easily make more money by doing more direct promotions. But what’s important to me is your actual benefit from what I do, as well as your involvement in and engagement with what I do.

If you look at your subscribers and fans as walking credit cards, you can get a lot of money out of them, right now. If you treat them like the human beings they are, you can get an immense amount of value out of them and you can earn. Possibly even in the long run.

And long term, sustainable, service-oriented business models are what I’m all about.

What are your thoughts on this matter? Do you know examples of businesses that sell extremely well, without being salesy? Let me know by leaving your comment below!

In addition, you’ll also discover the easiest ways to replicate the tests we utilized during the webinar and you’ll find a list of all the sites and resources we mentioned during the call.

Read on to get everything you need, to start making more sales from your site as well.

Webinar Replay

Watch the video below to see the full website clinic webinar recording:

You can also download the video recording here, if you prefer. Plus, if you can’t get enough, you can see a short “bonus footage” video, from the after-hours part of the webinar: bonus video.

How to Construct a Blur Test Using Free Online Tools

On the webinar, we did “blur tests” for each of the sites that we looked at. Blur tests are a great way of identifying the areas of high contrast on your site as these are the areas that naturally draw the eyes of your readers and therefore get their attention.

The idea is to take a screenshot of your web site, use an image editing tool to desaturate the colours and then run a Gaussian blur filter to the point where you can’t make out the text on the page.

If you’re not a graphics designer and you don’t really understand the terms that I’ve just mentioned – have a look at this very quick tutorial below where I show you how you can construct a blur test for your own site using only free tools that you can access online:

1. Take a print screen of your landing page. To do this simply search for the “Prt Scr” button if you’re a PC user or Apple Key + Shift + 3 if you’re a Mac user.
2. Now you have an image of your web site saved to your clipboard that you can use. The next step is to navigate to a great little site called http://www.pixlr.com and create a new image:
   
3. Click “Create a New Image” and then specify the height and width of the canvas.  You’ll need to make sure that the canvas size is at least as big as the resolution of your monitor so that your screen grab fits!
4. Go to the “Edit” menu and then click “Paste”
   
5. Now you should have an image of your web site in the online web editor.  The next step is to desaturate the colours in the image.  You can do that by going to “Adjustment” and then “Desaturate”
   
6. Finally, you simply need to apply the Gaussian blur.  Simply head to the “filters” menu and then select “Gaussian Blur”.  You should change the level of the blur so that you can’t make out any of the text on the page.  I used a setting of 60:
   
   
   
7. You now have the perfect blur test image  for your site!  You can also zoom out a little (view -> zoom out). This makes it easier to take in the whole page at a glance. Here’s an example blur test for the the very post you’re currently looking at:-

Further Resources

Another method we used on the webinar was the “five second test”. This is a test to determine how clear the purpose of your site is and how intuitive and easy to understand your navigation and site layout are.

You can do a five second test by showing and web page to someone you know (but who hasn’t seen the page yet) for five seconds and then asking them about it. For a more systematic approach, you can also check out the five second test service, which is a tool provided by Usability Hub.

The following tools and resources were also mentioned during the webinar:

• Firebug (Firefox) and Firebug lite (Chrome) for inspecting page elements and previewing changes. Check out this video tutorial on how to use Firebug.
• Google Website Optimizer – a free and slightly finicky split testing tool.
• Visual Website Optimizer – a very easy to use split testing tool (my favorite).
• Wistia – the video service I use, as mentioned towards the end of the webinar.

Did you enjoy the webinar and this post? Do you want to see more content like this in the future? Please leave a comment below, to let us know!

The Google Panda update of March 2011 and many of the subsequent updates have shook up the SEO world to a greater degree than any updates before that (at least since I’ve been involved in SEO). As a consequence, there’s quite a bit of conflicting and misleading or simply out-dated information about SEO floating around right now.

In this article, we’ll take a close look at exactly what the new SEO landscape looks like and what you can do to rise to the top, once more.

Webinar Replay

Below is the replay of the webinar we did about the new rules of SEO. You can watch the video and/or read the post for all the details.

A Brief History of Algorithms

A quick glance at search engine history provides a lot of insight into the meaning of recent Google changes. It shows us why SEO is what it is today:

Alta Vista

Before Google, Alta Vista was one of the top dogs among search engines. While it was innovative for its time, compared to today's search engines, Alta Vista was rather simplistic. It took a pretty straight forward approach to evaluating web pages, by checking how closely related a page's content was to a submitted search query. This was soon exploited through the use of keyword stuffing: a website owner could get to the top of the search results by repeating the target keyword over and over again. Often, you'd find pages that had large lists of keywords, repeated several times in white-on-white text, below the content.

Fix: penalties for keyword stuffing and hidden text were introduced, keyword density became an important factor.

Early Google

The quality of a website or a piece of content can't simply be calculated. Robots are not suitable for quality assessments of this kind. And of course, there are simply too many web-pages to evaluate manually. That is, until Google came along. Google's original innovation was that they essentially crowd-sourced web-page evaluation to all webmasters. They counted and evaluated the number of links each web-page in their index had pointing to it. PageRank was born and by using a "links are votes" approach (among other things), Google managed to deliver better and more relevant results than any competing search engines at the time.

This was soon exploited with reciprocal linking schemes, link-farms, link-networks, link-spamming tools and so on.

Fix: Google introduced countless ways to evaluate links in more detail and to discount certain types of spammy links.

Later Google

In a next step, Google started taking the concept of crowdsourcing web-page evaluation further, by monitoring social signals adding them as a ranking factor. This expands the crowd from just webmasters to any Internet user actively participating in social media.

Google Panda and Beyond

The notorious Panda update follows the same pattern of crowdsourcing web-page evaluation to actual humans, rather than relying entirely on algorithmic evaluations. It did so in two ways: the first was that the entire Panda model was based on presenting a sample of different websites to a panel of human users, who were asked to answer a series of questions along the lines of "would you trust this site with your credit card information?" and "would you recommend this website to a close friend?". See this post for some insights into the kind of questions that were asked.

They then compiled all the answers and looked for measurable commonalities among the sites that were rated as good and trustworthy by the human critics and commonalities among the ones that were rated as untrustworthy and low quality.

The goal was to find factors that could be algorithmically detected and that reliably sorted the good from the bad websites. Panda itself is mainly a way for Google to implement this so-called machine-learning process on a large scale.

In addition to all that, it's also clear that user engagement metrics play an important part in Google since the Panda update, although clear data on the topic is still hard to come by.

This is by no means a complete or completely accurate history of Google updates. If you want to get all the details, I recommend this page about Google updates.

The lesson we can take from all the above is that what has always set Google apart is their ability to find ways of using human input for their website evaluation.

SEO Basics, Then and Now

Since you're reading this, I'm assuming you are familiar with the basics of search engine optimization. You know about keyword research, you know about title-tags, header tags, optimized content, backlinks and all that Jazz. I will not explain all of these concepts here, but that doesn't mean they are no longer valid. The basics of SEO are still the same and the stuff you have learned so far still applies, for the most part.

The changes that have happened are not a case of "out with the old, in with the new". What has happened is a shift in priorities and here's an example to illustrate that:

Up until recently, you could apply a "Google recipe" to any keyword imaginable and you'd have a pretty good chance of ending up in the top spot for that keyword. The recipe went something like this:

• Pick a good keyword.
• Write 1000+ words of content, based on that keyword.
• Add the keyword to the title tag, headers and repeat it a couple of times in the text.
• Add an image or two.
• Get backlinks with the keyword as the anchor text, pointing to the new page (the more and higher-quality, the better).

Following this recipe, I'd say you had around a 70% success rate: seven out of ten sites built like that would end up being profitable.

Now, that success rate is probably around 30% or perhaps even lower. All of these SEO basics should still be applied to your sites and pages. The difference is that now, doing the basics alone is no longer always enough, because new factors have entered the scene and caused a shift in priorities.

The three main new factors are:

Factor 1: Sitewide Instead of Page-Specific

Google used to be all about individual web-pages. "Google ranks pages, not websites" was an often-repeated reminder in SEO circles.

This changed with the Google Panda update: now, an entire website can get devalued because it contains pages that are deemed low quality. At first, that might seem very worrying, but it's an update that mainly affects extremely thin sites and content farms.

Before this update, you could have a site with several "target pages" of good, relevant and well-optimized content and then add an auto-blog to the back of that, which would just regularly update with scraped or spun content. The pages generated by the auto-blog would rarely rank for anything or get you any traffic, but the fact that the site was regularly updated and had many pages was a benefit, overall. It would help your target pages rank, since those were well optimized and unique.

Another popular exploit were content farms: sites with a decent looking "front end" and an endless amount of rubbish articles on pages that had more space occupied by ads than by actual content. This model worked because some of the articles were bound to be good and would end up getting some Google traffic. Now, the entire site will be penalized or de-indexed, no matter the few good apples in the mix.

How to Detect and Fix Sitewide Issues

It's most likely not something you have to worry about. You will not get penalized for writing an uninspired blog post. Follow these guidelines and you should be fine:

• Don't create "filler" content, just to hit some long tail keywords.
• Don't use auto-generated, scraped or spun content.
• Don't have any pages with more ads than content.

Factor 2: Social Signals

Both Google and Bing have officially stated that they take social signals into account, for their search results. We know for sure that these social signals include tweets (i.e. how many times a link to a page gets shared on twitter) and facebook shares (at least those happening on publicly accessible facebook pages). It's not unlikely that other social sharing sites are also being taken into account.

We also know that apart from the number of social shares a page gets, another important factor is the authority or trustworthiness of the people doing the sharing. As a simple illustration: if you get a tweet from a twitter user with thousands of followers, that will help your rankings more than if you get a tweet from a twitter bot with no followers.

How to Gain More Social Sharing for Your Content

I'm not much of a social media person, so my expertise in this field is limited, to say the least. The few things I do know about getting more social shares, I have distilled into the free WordPress plugin Social Essentials. Here are the steps I follow:

• Make it easy for people to socially share your content.
  It seems like it shouldn't matter, but the fact is that simply adding social sharing buttons increases the amount of social shares you get.
• Encourage people to socially share your content.
  Again, it might seem like a non-factor, but something as simple as an arrow pointing towards your social sharing buttons and a call to action saying "please share this!" or something similar can significantly increase your visitors' social engagement. That's why there's a feature for adding a call to action next to your buttons, in Social Essentials.
• Track and analyze social sharing activity on your site.
  This is the main reason I built Social Essentials: it gives you a simple overview of your most shared posts and pages. Do more of what's most socially popular.

Apart from this, I'm sure it's a good idea to be active in social media and I'm sure there is a whole method and art to all this, that I have no clue about. But following just the simple steps above will already take you in the right direction.

Factor 3: User Engagement

The biggest of the new ranking factors is user engagement. The simplest way for any search engine to detect whether a website is highly engaging or not is to watch user behavior in the search results.

Picture this: someone searches for "blue widget review" and clicks on the number one result. A few seconds later, this same user bounces back to the search results page and clicks the site listed in second place. This time, the user doesn't return to the search results page.

This is a very clear sign that the second listed result provided the answer the user was looking for, while the first one did not. If this same thing happens over and over again, eventually the rankings will switch and the page that sends people bouncing back will drop below the one that makes people stick.

To my knowledge, only Bing have confirmed that they use such user engagement signals as part of their ranking algorithm, but I have no doubt that Google do the same.

In addition to that, Google clearly ask for their users' input, by presenting the choices of the +1 button and, in some cases a "block this site from my results" link, when you click on a Google listing and then hit the back button.

Remember how the history of Google updates shows a trend towards crowdsourcing website evaluation towards more and more people? The final step is to include every Internet user in this crowd and Google is the only company that can realistically do that. Google toolbars, Google Chrome, Google+, Gmail, Google Maps, Google Docs, YouTube... there's seemingly no end to the sources that Google can potentially tap into, to figure out what people are talking about, where they are going on the web, how they are interacting with websites, what they are sharing with friends etc.

Just some of the services that are sending user data to Google.

Google even have a pretty good idea of how you're socially connected to people through non-Google services.

We can't be entirely sure about how much user activity Google can track and how exactly this factor fits into the ranking algorithm. But we can be sure that user engagement has become a major ranking factor and a critical piece of the puzzle. If you create and optimized website that appeals to Google in every way possible, but is unappealing to people, then you might get it ranked temporarily, but the negative user engagement signals sent by your visitors will send it plummeting downwards again in no time.

Here's what you can do to get better user engagement and make this ranking factor work in your favor:

Increase User Engagement With Page Speed

Page loading times are a ranking factor in Google, but if you believe what Matt Cutts says in this video, at first glance it would seem like it's a very minor factor. The statement that page speed is a factor that only affects one in 100 search queries is misleading, at best. What we can take from the statement is that very few websites are so critically slow that this will directly affect their ranking position.

To see why page speed matters more than that, here's a sampling of some interesting data:

• Amazon measure a decrease of 1% in revenue for every 1/10th of a second extra page loading time.
• Shopzilla reduced their average page loading time from 7 seconds to 2 second and subsequently saw a 25% increase in pageviews.
• Firefox shaved 2.2 seconds off of their site's average page loading time and saw a 15.4% increase in downloads, as a result.

There's a lot more data like this and it all indicates one thing: page loading speeds have a dramatic effect on user engagement. Attention spans are at an all-time low and people will simply not stick around, waiting for your website to load.

This means that if you have a slow website, you'll be sending those negative user engagement signals and that can cost you dearly, in the search results. Luckily, this is a purely technical issue and it's fairly easy to fix. Check out my guide on how to speed up WordPress sites for (very) detailed instructions.

Increase User Engagement by Understanding Search Queries

The most important factor for engaging visitors coming in from search engines is to understand search queries and create matching content. It's not longer enough to create an 800-word article loosely based on the topic of the keyword. In some cases, people are looking for informational content, but in some cases they are looking for something else entirely.

To illustrate, let's look at two keyword examples:

Example A is a keyword where following the simple "Google recipe" will not get you far. Even the most well-written 2000-word article about every possible detail on US Dollar exchange rates, garnished with great pictures and keyword optimized to perfection will simply not help you get ranked. Why? Because people typing in this keyword are not looking for a long article to read. What they want is a simple table showing the current exchange rates, or a simple calculator widget. Anything else will send them bouncing back to the search page.

If you look at the results for this keyword in Google, simple tables and calculators are exactly what you get, in the top spots. And, as a side note, another thing that all of the top ranking results have in common is that they have thousands of backlinks pointing to them, proving that the "old rules" of SEO are still as relevant as ever.

Example B is a keyword that indicates someone is most likely looking for information. More precisely, they are looking for clear instructions on how they can speed up their own WordPress website. This is a case of a keyword where a long, well-written and optimized piece of content will win the SEO battle, because that's what people expect and are looking for.

Pre-Panda, you could win the ranking game for virtually any keyword, by simply creating lots of content, optimizing it for the target keyword, adding some images and throwing lots of backlinks at it. Now, you first have think of what exactly people are looking for, based on the keyword. Depending on the search query, long content might be right or it might be completely wrong.

Increase User Engagement With Good Copywriting

In the above step, we've made sure that we understand and deliver what an incoming visitor is really looking for. Another crucial factor is to effectively communicate that we have the answer the visitor is looking for. This is a matter of writing good copy.

The most important pieces of copy you need to write for your SEO'ed pages are:

• The page title
• The meta description
• The headline
• The first sentence after the headline.

Let's use the "how to speed up WordPress" keyword as an example. The title and meta description are what shows up in the Google search results:

The title implies that I have the answer the searcher is looking for by containing the exact keyword as well as showing that it's a comprehensive and step-by-step guide. People are more likely to be looking for a detailed set of instructions that takes them through the whole process, than just a random collection of information and tips. "Ultimate step-by-step guide" communicates that I'm offering the former.

The meta description reiterates that it's a guide and ads a note about the use of free methods. People searching for this term are more likely to be looking for a free, do-it-yourself guide than a paid service. The final sentence adds an element of specificity ("76%" instead of just "faster"), which helps make your claims more credible and tangible.

This is what people see when they click through to the actual blog post:

The headline simply re-iterates what the search snippet already stated. This is helpful, because it communicates that you are indeed in the right place. Confirming to a visitor that they are still on the right path, after each click, is generally a good idea. Apart from that, I have to admit that this title isn't incredibly inspired.

The leading sentence is highlighted with bold text and makes a simple statement: here, you'll find everything you need. The "if you've been wanting to speed up WordPress websites that you own" part is almost too explicit. Obviously that's what they want and I'm making it clear that I understand what they are looking for, to an almost silly degree. It's working, though. The article in question is quite popular.

Familiarize yourself with the basic principles of copywriting, to learn how to create attention-grabbing titles, headlines and opening paragraphs. Crazy as it may seem, good copywriting will actually help your rankings, these days.

Increase User Engagement With Interactive Elements

If you add a comments section, calculators, quizzes, surveys or other interactive widgets to a page, that will increase user engagement. At least, as long as the widget is in line with the user intent implied in the search query.

The same even goes for social media sharing buttons: people who share your content socially, are already significantly more engaged that people who don't. One more reason to make social sharing as easy as possible.

This step is difficult to generalize, since it depends very heavily on search queries. Ask yourself: could there be any kind of calculator widget that would help answer the visitor's question? Calculator widgets are easy to come by and cheap to have custom programmed. Or could you add a poll or quiz to the page, that matches the general content? If a keyword lends itself to any of these, adding such a widget can lead to a huge increase in user engagement and your site will benefit from it, all around.

Increase User Engagement by Getting Warm Traffic

The warmer your traffic, the more engagement and social sharing you will see. In addition, there's a virtuous cycle that can get set in motion, because more engagement and social sharing can lead to warmer traffic. People visiting your site because a friend or trusted source recommended it on facebook or twitter are like endorsed traffic: they will likely be willing to take a closer look at your site and see it in a positive light. Similarly, if you already have many comments on a page, new visitors are more likely to leave a comment of their own. It's easier to join an existing conversation than to be the first person to speak up.

How do you get warm traffic? By being involved in your market, by communicating with your visitors and through social media, by building a personal brand and putting your personal stamp on everything you do and above all, by building a mailing list and treating your subscribers well.

To Google or Not to Google

All this brings us back to the principles of the New Traffic Paradigm. I hope you now also see part of the reason I transitioned from being heavily focused on SEO to the New Traffic Paradigm, where SEO is no longer the be-all-end-all of the business, but rather one of several useful components, built on a solid foundation.

The new rules of SEO can complicate a few things, but they also have their bright side: you can take steps towards building a sustainable business and a strong brand and those very same steps help you gain higher rankings and more traffic from Google.

Building a mailing list is useful for SEO, because it gains you warmer traffic, more user engagement and more social sharing. But the main reason to build a mailing list is because it's a hugely valuable asset to your business and you should do it, even if Google never sends you a single extra visitor, for it.

Focusing on providing a real, valuable service to a specific group of people is useful for SEO, because you'll be delivering what people are really looking for, which will increase user engagement. But the real reason to do it is because it's much easier to promote a real service through many different marketing channels, than it is to promote a thin affiliate site or a made-for-AdSense site.

Creating and selling your own product is useful for SEO, for many of the same reason focusing on providing a service helps with SEO. But the real reason to do it is because it gives you a lot more control over your marketing, it puts a real asset into your hands and it opens up marketing possibilities that you never have, as an affiliate.

Optimizing your website for increased user engagement is useful for SEO, because user engagement has become such an important ranking signal. But the real reason to do it is because more engaged users equal more income for you, almost no matter what type of website or business you have.

Building a brand is useful for SEO, because Google looks for brand signals, because you'll get brand-name searches and because it will lead to more trust and more engagement among your visitors. But the real reason to do it is because it just makes all of the above that much easier. Having a trusted brand (even if it's a small, personal brand), ultimately translates to more money in your pocket and that's something that will last, even if Google changes its mind about the importance of brands.

Following the new rules of SEO and following the New Traffic Paradigm will lead to better websites and better, more profitable businesses. I know it might seem complicated and difficult at first, but never fear: that's just your brain starting to accumulate highly valuable knowledge and skills. That feeling of "this is difficult, but I'm doing it anyway" is a clear sign that you're on the right path.

What are your thoughts about the new rules of SEO? Let me know by leaving a comment below!

All the best,

Thanks for the images go to Marcel Germain and Brett Weinstein.

If you own many websites, chances are that you’ve had one or several of them compromised at some point and that’s never a pleasant experience.

In this post, we’ll take a look at the exact steps you can take to secure your WordPress websites, as quickly and easily as possible.

Risks

If you’ve been lucky enough to never have had any security issues with your website, you might be wondering: “how likely is it that I’ll get hacked?”

Especially if you have smaller sites, it may seem like they wouldn’t make interesting enough targets for hackers, so you  don’t really have anything to worry about, right? Wrong, unfortunately. My first ever site that got hacked was on a simple little blog that hadn’t been around for more than a few months and that barely got 40 visitors a day. Not a prominent target by any means.

The first thing you need to understand is that there doesn’t have to be any reason for an attack. You don’t have to have made enemies in hacker-circles, you don’t have to have a big, popular or controversial website. An attack can happen out of the blue, for the simple reason that your site is easy to hack. And that’s the number one rule: the easier it is to hack your site, the more likely it is to happen.

In this post, we’ll look at the two most important factors for securing your WordPress site:

1. Backing it up, so that it can easily be restored, in case it does compromised.
2. Adding security measures to make it more difficult to hack and therefore less likely to be attacked.

A WordPress site consists of two main components: the database, which stores all your written content and settings and the files on your server, containing all of your images, plugins, themes etc.

Database Backup

Install the WP-DBmanager plugin, which you can set to automatically create backups of your database at specific intervals and email them to you or store them on your server. In addition, you can also use this plugin to restore your database from a backup file.

Here’s a video showing how to use the installation, setup and restoration features in WP-DBmanger:

Files Backup

The easiest backup solutions are those that come with your hosting provider, but depending on your provider they might not offer all the features you'd want. Our recommended hosting provider for getting started is Hostgator. Hostgator provide a weekly automatic backup on all their shared hosting accounts, as long as you have fewer than 100,000 files stored on the server and less than 20GB of space used.

If you install multiple WordPress websites on one account, it's likely that you'll exceed the file limit at some point. You'll see something like the following in the sidebar of your cPanel dashboard, when this happens:

When you are below the thresholds for files and disk-usage, you'll always have a backup available, but it can be up to a week old and there's only ever one backup stored. It's a good solution, but it's not perfect.

You can manually create backups by going to the backup wizard in your cPanel. This will create a file for you to download, in a few easy steps. You can also use this same wizard to restore your files from an existing backup file.

Our recommended high-end hosting provider, StormOnDemand, comes with it's own, fully customizable backup solution. Here, you can have daily backups created and you can store them for up to 90 days. The service is pay-by-use and the rates are very low.

If you are using a different service or you want to extend the limited backup functionality of a shared hosting account, the SiteAutoBackup service is worth taking a look at. For any cPanel hosting account, you can create automatic, daily backups very easily and you can store them for up to 31 days. The pricing starts at $2/month, so you don't have to break your bank for this added bit of security.

With the above, we've made sure that even if you get a WordPress site compromised, you'll never be more than a few clicks away from restoring all your files and data. The next step is to do what we can to ensure that restoring a backup will never even be necessary.

Updates

Since you're familiar with the Internet, I'm sure you are aware that there are sites and forums/communities on pretty much every topic imaginable. And so there are also sites and communities that are all about documenting and discussing online security flaws and how to exploit them. Someone might read up on such an exploit and then do a quick search to find a site to try it out on. If your site meets the criteria and happens to show up in the search results, that's all it takes for it to become a victim of a hacker attack.

The most commonly exploitable issues with WordPress as well as WP plugins are usually addressed with updates and luckily, WordPress makes updating very easy, via dashboard notifications and one-click-updates.

Always update to the latest WordPress version and always keep your plugins up to date. If you're running an older version, it will still contain all the bugs that have been fixed in the newer version and some of those bugs might be potential security loopholes.

If you run many different WordPress websites, it can be difficult to manage, as you'd need to log in to each dashboard separately, to perform the updates. If you want to make this process easier, take a look at manageWP (hosted service) or WP Mass Updater (Windows desktop software).

When installing new plugins for your site, check to see when they've last been updated and whether they've had multiple versions in the past. As a general rule, a plugin that is updated regularly is less likely to be a potential security risk than one that had only one release, years ago and was never updated since.

Passwords

Any and all security measures are futile if someone can simply log in to your site as an administrator or log into your hosting account, with malicious intent. Because of this, it's very important to use real passwords for all of your accounts.

If you use passwords like 123456, password, letmein, qwerty, your birth date or anything similar, you're simply asking for trouble. You might think that that goes without saying, but I know that some people are reading this and thinking "how did he know my password?" (here's how).

I recommend using LastPass, a free and awesome password management app. Create one truly secure master password for your LastPass account and then have it auto-generate secure passwords for you, for every account you use. The downside to this is that with any password manager, you'll have a single point of failure: if someone gets access to your password manager, they have access to everything. This is still a far smaller risk than using non-secure passwords on your accounts or writing down your passwords to remember them, though.

The only alternative I'd recommend would be to use memorizable, secure passwords by stringing together random words and remembering them as visual representations. You'll still need some discipline and a good memory to do this, if you're going to use different passwords for all your critical accounts (as you should).

Bottom line: replace all your insecure passwords with secure ones, right now.

In addition, also make sure that your admin username is neither "admin" nor the same as your display name. If your username is either of those, that's one less thing a hacker needs to figure out, in order to breach your website. In the WordPress admin menu, go to "Users" -> "Your Profile". Here, you can set a nickname to anything you want and you can set the display name on your site to be your nickname:

Secure FTP

FTP clients are extremely useful for managing the files on your server, but on a standard FTP connection, all of the communication between your computer and your server is un-encrypted. This means that, among other things, your username and password is sent in plain text and could, theoretically, be intercepted.

The solution is to use an SFTP (secured file transfer protocol) connection.

The general procedure is very simple: make sure you have SSH (secure shell) access enabled on your hosting account, set your FTP client to use SFTP and use your main username and password to connect (i.e. the password you use to log in to your cPanel account - logins for individual FTP accounts don't work via SFTP). Here is the same in more detail:

SSH Access

If you are using Hostgator, log in to you client and billing dashboard and click on the "View Hosting Packages" link in the sidebar menu. Then, click on the "Enable Shell Access" link:

If you are using StormOnDemand, SSH is enabled by default. If you're using a different hosting provider and you don't know how to activate SSH access, a look at the knowledge-base or a quick support request should get you sorted.

FileZilla

Next, download and install the free FileZilla FTP client (available for Windows, Mac OS and Linux). Launch it and open the site manager (File -> Site Manager).

Use the following settings:

1. Set the host to your registered domain for the hosting account, preceeded by "ftp." or enter your server's IP address.
2. If you are using Hostgator, enter "2222" as the port. On StormOnDemand, leave this field blank.
3. Select the SFTP option for the Protocol drop-down menu.
4. Select the logon type "Normal".
5. Enter your cPanel username and password.
6. Click on connect.

That's it, you now have a secure FTP connection to your hosted files!

BulletProof Security Plugin

BulletProof Security is a comprehensive WordPress plugin that creates htaccess files to protect all of your critical files and folders. It protects from many types of code injection attacks, it hides your WordPress version number and it also makes recommendations for how to change folder permissions in your WordPress files.

Here's a quick video, demonstrating how to use the plugin:

CloudFlare

CloudFlare is a service that was already mentioned and recommended in the post about how to speed up WordPress based websites. It's primary purpose is to act as something like a content distribution network and caching tool and most of it's features are all about increasing your site's loading speeds. However, another feature of CloudFlare is that it automatically blocks requests from known malicious sources. It mostly blocks spam bots, harvesting bots and botnet zombies. Especially with the latter, CloudFlare adds a layer of security to your site.

To take advantage of this, simply sign up for CloudFlare (it's free) and install the CloudFlare plugin (also free) on your WordPress site.

Conclusion

Follow the steps above and you'll be presenting any potential hacker with a tough nut to crack, making it likely that they'll go look elsewhere, for victims. However, also keep in mind that you can never make a website 100% secure. Making attacks impossible is, unfortunately, impossible. That's why above all else, good back-up practices as described in the first section of this article, are the backbone of a secure site. With regular backups, even if things do go wrong, you never risk losing all of your valuable content and the hard work it represents.

The good news is that there is one simple factor that will contribute to you standing out from the crowd more than anything else and in this post, I’ll tell you exactly what it is.

Watch the video below to see what I mean:

What if You Just Don’t Feel Like It?

One thing about drive is that you can’t really force it. If a project or niche is unappealing to you, it can be difficult to get any kind of real ambition going.

If you are involved in work that you cannot get yourself to feel a personal drive for, then it’s a sign that you need to start doing something else.

I used to be very attracted to the idea of “uninvolved” income streams, like building up small niche sites that generate affiliate income, while I myself would remain anonymous and behind the scenes. There’s nothing inherently wrong with this business model and I think you can be truly ambitious and passionate about something like this: becoming better and better and building up and optimizing these sites, targeting them for very specific keywords and niches and seeing them generate income can be quite a rush.

I discovered, however, that this particular model doesn’t really do it for me, in the long term. It doesn’t keep me interested and in most cases, I just don’t have the ambition to deliver a truly fantastic website on the topic of competitive speed knitting or whatever the niche may be.

If you choose something like niche site building because you hope it to be an “easy way out”, you’ll end up wasting your time. The real shortcut is to find something that you can turn into a viable business, but that you’re also ambitious about.

It’s Not a Money Issue

Whenever I look for a freelancer to hire for a job, I’m always surprised at how many people offer their work for extremely low wages. Of course, these contractors usually work from countries with relatively weak currencies and low living costs, but even taking that into account, it seems to me like most people are caught up in a race to the bottom, as Seth Godin calls it.

I’ve found that the old adage of “you get what you pay for” often holds true and people who are competent and ambitious will usually charge a lot more than people who aren’t. Personally, I’d much rather pay a high rate for someone who insists on doing high quality work only, even though that increases costs, than buy cheap, mediocre work.

If you are offering any kind of service or selling your own product (which you should be), realize that from the perspective of your customers and clients, it’s often not a money issue. Sure, some of them will be looking for the cheapest possible solution, but they’ll get burnt soon enough and will then come back looking for quality, instead. The priority for you should always be offering an excellent service, not keeping prices as low as possible.

Invaluable Marketing

The bottom line is that if you are competent and driven, you become a rare exception and people will seek you out.

Among all the projects I’ve been involved in, the most ambitious ones have always been the easiest to promote, the easiest to generate more traffic to and the ones most often leading to new opportunities.

From the perspective of an employer, it’s very unfortunate that so few people are ambitious and self-motivated. From the perspective of an entrepreneur, service-provider or freelancer, you can rejoice: the fact that most people are setting the bar so low just makes it easier for you to stand out and stand out further from the crowd.

In this post, you’ll find a simple, straight-forward explanation of what the three match types are all about and exactly how this is significant to you.

Google Searches

I will be using “blue vintage car” as a randomly picked example search term. Please feel free to follow along with some Google searches of your own, with any kind of keyword. To illustrate the difference in match types, I recommend you use a search term with at least three words.

Broad Match

A broad match search is the “normal” and most common way of searching in Google. A broad match search for my example keyword looks like this:

With this kind of search, we are asking Google to return pages that contain the words contained in the search phrase, as well as synonyms for those words in any order and any distribution.

This means that along with pages that contain the exact keyword I typed (blue vintage car), the pages with the following phrases could also be included in the results:

• Blue classic car
• Vintage car: blue
• Vintage car with blue leather interior
• Blue skies, vintage comics and car models

In general, a page containing the exact words you searched for, in the correct order, is likely to show up further up in the results than one with synonyms and a different order of words. The further down you go in the search results, the more “exotic” the listed results will become.

Here’s an example from page 50 of the results for the example search term:

As you can see, “vintage” is not featured as a word on the page, but the synonym “old” does. In addition, the three words are quite far apart on the page and aren’t even in the same sentence. The point of this is simply to illustrate: with a broad search, Google will return absolutely any page with even a hint of similarity to your search term.

Phrase Match

A phrase match search is performed by entering the search term in keywords. In the case of our example, it looks like this:

You’ll see that the number of results found is now significantly lower. This is because for a phrase match search, Google will only return pages that contain the keyword exactly as you typed it in. In this case, the three words “blue vintage car“, in exactly that order. Also, synonyms are no longer used, when you do a phrase match search.

We can confirm this by looking at the last page of results. Even the very last page listed contains the exact search phrase:

Keyword Research

If you are using Google as a search engine, there is no such thing as exact match and this is perhaps where some of the confusion about match types stems from. Exact match only exists as a search type from the perspective of keyword research (either for SEO or for PPC advertising).

If you access the Google AdWords Keyword Tool, you can activate the three different match types in a small box in the left sidebar (see image).

Now, whenever you get keyword suggestions, you’ll always get three versions: the plain broad match keyword, the “phrase match keyword” in quotes and the [exact match keyword] in square brackets.

Here’s what the results look like for our example keyword:

The significant difference between the three match types comes into play when we look at the search volume numbers. As you can see, it’s estimated that our example keyword gets over 12,000 broad match searches per month, but only a dozen exact searches. What does this mean?

In this case, broad match indicates searches that include the words in the keyword phrase, as well as synonyms of those words, in any order with or without the addition of more words in the search. Examples of broad match searches for “blue vintage car” include:

• blue vintage car
• classic automobile blue
• pictures of a blue vintage car
• classic blue jeans jacket with car emblem

The phrase match search volume number only includes searches containing all of the words in the keyword phrase in that exact order, but can contain searches with extra words in them. Phrase match searches could include:

• blue vintage car
• pictures of a blue vintage car

Finally, the exact match search volume number only includes searches for the exact keyword phrase and nothing else. In other words, the number indicates the estimated amount of people who typed in the following phrase and then hit the enter key:

• blue vintage car

Search Volume and SEO

The search volume of a keyword is one of the important factors to take into account, when doing keyword research. In order to answer the question “how many people are searching for this keyword”, you have to always look at the exact match search numbers. Only the exact match numbers are an estimate of how many people are searching for that specific keyword.

An SEO campaign should always focus on one keyword at a time, since trying to get a top position for a dozen keywords all at once, for one and the same page is a surefire way of spreading yourself too thin and not getting any results at all. And when you are focusing on and optimizing for one keyword, all of the possible variations of that keyword that show up as broad match searches really have no relevance.

In other words: when you’re working to get the top spot for “blue vintage car”, it doesn’t matter how many people search for “classic blue car photo album”, “vintage blue jeans jacket with car emblem” and countless other broad-match variations, because you aren’t going to rank for those phrases.

Match Types Video

Here’s a video, illustrating the same concepts as discussed above:

If you have any questions, please don’t hesitate to leave a comment below!

I always find it quite difficult to answer these questions, because there is no simple, one-size-fits-all answer. In this post, I want to give answers that cover as many bases as possible.

If you’re on square one or feel stuck with your online marketing ventures, here’s everything you need to know to get started in the right direction.

Want to “Make Money Online?” Watch This First!

If you don’t relate to the phrase “make money online”, because you own a business or want to build a business, feel free to skip down to the next video. If, however, you somehow found your way here from the “Internet Marketing”, “Make Money Online”, “Get Rich Quick” type of angle, please watch the video below:

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What it Takes to Succeed

This video contains the most important message on this page and perhaps on this entire blog. This is what you need to know if you want to build a successful online business.

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Startup Business vs. Online Marketing

If you have a specific business idea along the lines of: "I want to sell the best blue widgets through an online store!" or "I'm creating this awesome online service for blue widget owners!", then you will have to focus on branding, awesome customer service and utilizing some of the methods outlined below to get more customers.

If, on the other hand, you don't have such an idea, if there isn't something like an "invention" at the start of your business, your focus can be entirely set on one of the methods listed below. In many cases, you will be able to use a specific online marketing skill to work together with people who have an "invention"-based business and offer them services.

A Path to Take

There is no "best" way or method to start earning online. There's no absolutely superior business model and there is no "easiest" way to get started. Instead, there are many ways and many things you can do to build a business around. And that's a good thing, because it means you can find something that suits your personality and your interests.

I believe there are two factors that need to be in place for your business venture to succeed:

1. What you do must suit you personally, otherwise you'll never get truly good at it.
2.  You must be sure that there's a business in it. The easiest way to make sure is to check if there are already other people/other businesses doing the same thing or something very similar successfully.

Quite simply: find something that's already working for someone and that you like doing. Here's a non-exhaustive list of options available to aspiring online marketers (the list is sorted alphabetically and doesn't reflect any preference or hierarchy):

Affiliate Marketing

Technically, anyone making affiliate commissions is an affiliate marketer, but the term is most commonly used to describe someone who is sending paid traffic from various sources to CPA and lead-gen offers. There are many advertising networks such as Neverblue, Copeac or EWA, that you can quite easily join as an individual and that have many offers in many different niches that you can start promoting right away.

Essentially, affiliate marketing is about traffic arbitrage. You get traffic in whichever way possible, from whatever sources you can get your hands on and you make sure that the traffic is costing you less than the payouts at the end of the offer are bringing back in. The reason this is typically done with paid traffic sources such as facebook ads, banner ads and popover/popunder ads is that many CPA offers are seasonal or depend on trends. Paid traffic sources give the affiliate the flexibility to react quickly.

Tracking, testing, tweaking and more testing on your campaigns is crucial to successful affiliate marketing. Find the perfect traffic source matching the target demographic of your offer, then test and tweak until you have a winner.

Blogging / Creating an Authority Site

Successful blogging hinges on creating highly remarkable content and building a strong community. The same is true if you intend to build a true authority site. Good, original content is not good enough. You need to have a unique voice and you need to brand yourself or your site.

As a blogger, you also need to be a social marketer to some extent, reaching out to your readers on twitter, facebook and perhaps further channels. Most bloggers end up also selling some type of product or service and many authority sites are monetized with display ads and affiliate offers.

Content Creation

There's always demand for good online content and offering a content-writing service is a fairly easy way to start generating some income. The challenge is to scale it upwards. It is possible to scale such a business, of course, as several million-dollar content providing services attest to.

If you have a more-than-basic understanding of Google and can create content that's optimized beyond "we repeat your keyword a lot", you could establish yourself as a premium source and set yourself apart from the competition.

Conversion Rate Optimization

There are many great split-testing tools available, but not as many people who actually know how to use them properly. Conversion rate optimization is complex, as soon as it's taken beyond "test different headlines", but it also has the potential to make a huge difference for an online business.

With a good understanding of marketing psychology and knowledge of as many successful and unsuccessful split-testing case-studies as you can get your hands on, you can start building your own expertise through simple trial and error.

Copywriting

If you can write copy that makes sales, you'll be very popular. Copywriting is a very complex art and science and everyone who sells anything needs good copy. Also: most people hate writing sales-copy.

There are many underlying principles to copywriting and even more possible applications, ranging from writing product-descriptions for e-commerce stores to creating all of the content for an online service provider. While the skills necessary to be a good copywriter aren't easy to acquire, putting in the necessary work can put you in a great position. You'll be able to offer a service that makes people more money than it costs them to hire you. This is a great position to be in.

Email Marketing

There are two aspects to email marketing. The first is list building a.k.a. getting people onto your mailing list and wanting to receive emails from you. The second is sending out emails that people actually pay attention to.

From my personal experience I can say that the vast majority of businesses have no idea what they're doing with their email marketing. There is clearly not an abundance of email marketing experts around. Since follow-up marketing can be insanely profitable, there's a lot of potential here. Teach yourself effective email marketing (through lots of trial and error) and you'll be in a position to transform someone's online business. Or you can just run your own mailing list(s).

Information Marketing

Selling your own information products can make for a very lucrative online business. A business that encompasses many of the methods and elements discussed here, such as email marketing, SEO, video marketing and more.

Be aware that not every niche is suitable for information products. You need to find a niche that's suitable to you personally and where there are willing buyers spending money on information products already. A lot of your success with info marketing hinges on starting with the right idea. Also make sure that you understand the basics of online product delivery and memberships, as well as follow-up marketing. Whether you build many small info-products or one single product or membership that you continually grow or promote is up to you. Both methods can be lucrative.

Media Buying / Display Advertising

Online media buys (= banner ads, in most cases) can be incredibly fruitful traffic sources, if you know how to utilize them. A key to making them work is to understand the demographic of the people visiting the sites you are advertising on and the demographics of the people most likely to buy your offer.

You can either monetize your media buys directly, via affiliate, CPA or lead-gen offers, or build a media buying service for online businesses.

Mobile Marketing

More and more people are accessing the web through a variety of mobile devices. On the one hand, many businesses could use some help with mobile-optimization for their sites and on the other hand, there's a whole world of mobile advertising and mobile follow-up that lacks real experts, because it's all so new. New territory = big opportunity for pioneers (along with big risks, of course).

Of all the methods listed here, mobile marketing is the one I know least about myself, but it's clear that many opportunities await.

Niche Site Building

A very popular and well known form of online marketing that goes something like this: find good, profitable keywords, build sites optimized for those keywords, get them ranked in Google and monetize them with contextual ads, affiliate offers or anything else you can think of.

To make this work, you need a very good understanding of keyword research as well as some expertise in search engine optimization. Many aspects like split-testing, understanding market psychology and even site speed optimization can be important, but they take a back seat to finding the right keywords and being able to get pages ranked for them.

Offline Marketing / Consulting

What's often called "offline marketing" is actually online marketing consulting for small businesses. You work together with a business owner and help them search engine optimize their sites, help them get better conversions, show them how to follow up with their customers, start, run and tweak marketing campaigns with them etc.

There's still a big demand for this kind of service as many business owners are clueless about online marketing and a good consultant can be the best thing that's ever happend to their business. Plus, since there was an "offline marketing is easy" fad in IM not too long ago, there are probably a lot of incompetent amateurs shilling their services. Build some real skills and you can easily establish yourself as a company that stands out from the rabble.

SEO Service

Most people don't like building links, which is why link-building services are so popular. The same can be said for other, "deeper" aspects of SEO, such as on-page, on-site and speed optimization. The latter belong mostly into the category of "consulting" above, but even with a backlinking service along, you can build a highly profitable business.

There's a large range going from "tons of very cheap crap-links" to "a few super-backlinks that cost you an arm and a leg" and services all along this range seem to be prospering. You could do anything from to running some link building tools 24/7 on a VPS to build links for your customers all the way to building your own network of high-quality, aged, PageRank websites to sell individual links from. Chances are, you'll find eager customers, provided you offer a good service.

Social Media Marketing

Disclaimer: I am the opposite of a social media expert. Nonetheless, I know that such a thing as social media experts exist and it's clear to see that for some businesses, social media is a big deal.

As with many examples here, you can build your own business around social media, or you can offer services to business owners. With social media, it's all about building a brand that people like to identify with and creating buzz by giving your followers things to talk about and share. One of the reasons I'm not a social media expert is because doing this right demands a significant time investment. Business owners may not be able to make that investment themselves, so there's demand for people who could do it for them.

Despite the "soft-skill" nature of social media, don't neglect the importance of testing and analysis in this field. Even a social media marketer is a performance marketer.

Video Creation / Video Marketing

As I'm sure you've noticed, online video is becoming increasingly important. Videos are useful marketing tools all along a funnel: they can help you build a brand, get more exposure and get more traffic, they can help you engage users on your website, educate them about your brand or business or product, they can be used as sales-videos to turn visitors into customers and they can be part of your support, in the form of tutorial videos.

You can build a whole business of your own, based on videos, or you can offer a valuable service to businesses, by offering video creation for them and/or by offering to help them out with the technical aspects of setting up video delivery and analytics. As with email marketing, there's a lot of potential in the field of online video marketing, because it's new and not many experts exist. Not many businesses are split-testing conversion-videos and properly utilizing video-analytics, because those things are complicated and time-consuming. They're also potentially very profitable.

You Are Fortunate

You are fortunate to be alive now and to be part of the world's population that has Internet access in some way or another. While it's not easy to create a successful online business, it's also not nearly as hard as it could be. The great thing about online business is that with all of the examples above, you can get started by investing mostly time and keep spending to a minimum.

You can get all of this started with a minimum of risk and almost no start-up capital necessary. You can buy a domain for less than $10, get hosting for less than $10/month and start building a website or a blog using only free resources. You can do all of your SEO and link-building manually, to get started with. You can use free screen recording software and the webcam on your notebook, start making videos and generate traffic from YouTube. You can use a free HTML editor to create simple landing pages, start off with small amounts of paid traffic and run split-tests using free software. You can get in touch with small businesses of all sorts and offer to write sales-copy for them, create videos for them, run split-tests for them or provide any number of other services for them, for free, just to gain experience and many will be glad to take you up on that offer.

And even starting with so little and with no formal business experience, it's not unlikely to start earning some income within a few months and maybe even generate a full-time income within a year.

If you have that entrepreneurial spark and you are not afraid to challenge yourself, to see how far you can go and how much effort you can make in the face of (inevitable) adversity, now is the best time to get started.

That was a lot of text. Congratulations for making it this far. Here are the two things you need to remember:

1. Provide an insanely useful product or service to a specific audience.
2. Become really good at what you do, through repetition.

All the best,

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Note that what I’m talking about aims to go beyond the niche marketing grind. That grind being: you pay someone to create mediocre content based around a set of keywords, throw that content on a site, then pay someone to create some junky spun content and use that to build tons of backlinks from wherever you can. The grind still works, but if you’re looking to go further than that and looking to get more traffic, traffic that sticks and returns and looking to “future proof” your sites, then I think what I talk about in the above video is highly relevant.

I think that especially in the IM niche, there’s too much emphasis on the “factory produced” type of 800-word-keyword-rich-article content and there may just be huge potential for traffic and profit if you consider some alternatives.

Leave a comment below to let me know what you think.

Check out the video below to see what I’m talking about:

Important:

What’s really important to remember here is that I am not talking about your typical, hypey ClickBank crap products. You know the one’s I’m talking about. Newbie traps, basically. To me, these are a completely different category. What I’m talking about are legitimate products from highly reputable marketers. Not the big Gurus (Frank Kern & Co) either, by the way.

Also, while I gave one concrete example, I’ve seen this general thing over and over again: Products with very little in the way of concrete examples or instructions, very lackluster presentation, next to no structure etc. I personally hate this, but I’m not sure if I’m just being way too picky.

I’d love to hear your own take on this kind of thing: Am I just over-rating the importance of structure, nice membership areas, examples, slide-shows etc? Or are you annoyed by the same kind of things like I am?

Cheers,

Check out the video below to see the recording of the launch webinar, where I explain all the details:

Webinar Recording:

Click here to sign up to the affiliate program!

A page with a written overview of the affiliate system and a short video explaining the highlights will follow shortly.

For now, get in there and start earning! ;)

Any questions and comments are welcome, as always!

Cheers,