I always find it quite difficult to answer these questions, because there is no simple, one-size-fits-all answer. In this post, I want to give answers that cover as many bases as possible.

If you’re on square one or feel stuck with your online marketing ventures, here’s everything you need to know to get started in the right direction.

Want to “Make Money Online?” Watch This First!

If you don’t relate to the phrase “make money online”, because you own a business or want to build a business, feel free to skip down to the next video. If, however, you somehow found your way here from the “Internet Marketing”, “Make Money Online”, “Get Rich Quick” type of angle, please watch the video below:

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What it Takes to Succeed

This video contains the most important message on this page and perhaps on this entire blog. This is what you need to know if you want to build a successful online business.

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Startup Business vs. Online Marketing

If you have a specific business idea along the lines of: “I want to sell the best blue widgets through an online store!” or “I’m creating this awesome online service for blue widget owners!”, then you will have to focus on branding, awesome customer service and utilizing some of the methods outlined below to get more customers.

If, on the other hand, you don’t have such an idea, if there isn’t something like an “invention” at the start of your business, your focus can be entirely set on one of the methods listed below. In many cases, you will be able to use a specific online marketing skill to work together with people who have an “invention”-based business and offer them services.

A Path to Take

There is no “best” way or method to start earning online. There’s no absolutely superior business model and there is no “easiest” way to get started. Instead, there are many ways and many things you can do to build a business around. And that’s a good thing, because it means you can find something that suits your personality and your interests.

I believe there are two factors that need to be in place for your business venture to succeed:

1. What you do must suit you personally, otherwise you’ll never get truly good at it.
2.  You must be sure that there’s a business in it. The easiest way to make sure is to check if there are already other people/other businesses doing the same thing or something very similar successfully.

Quite simply: find something that’s already working for someone and that you like doing. Here’s a non-exhaustive list of options available to aspiring online marketers (the list is sorted alphabetically and doesn’t reflect any preference or hierarchy):

Affiliate Marketing

Technically, anyone making affiliate commissions is an affiliate marketer, but the term is most commonly used to describe someone who is sending paid traffic from various sources to CPA and lead-gen offers. There are many advertising networks such as Neverblue, Copeac or EWA, that you can quite easily join as an individual and that have many offers in many different niches that you can start promoting right away.

Essentially, affiliate marketing is about traffic arbitrage. You get traffic in whichever way possible, from whatever sources you can get your hands on and you make sure that the traffic is costing you less than the payouts at the end of the offer are bringing back in. The reason this is typically done with paid traffic sources such as facebook ads, banner ads and popover/popunder ads is that many CPA offers are seasonal or depend on trends. Paid traffic sources give the affiliate the flexibility to react quickly.

Tracking, testing, tweaking and more testing on your campaigns is crucial to successful affiliate marketing. Find the perfect traffic source matching the target demographic of your offer, then test and tweak until you have a winner.

Blogging / Creating an Authority Site

Successful blogging hinges on creating highly remarkable content and building a strong community. The same is true if you intend to build a true authority site. Good, original content is not good enough. You need to have a unique voice and you need to brand yourself or your site.

As a blogger, you also need to be a social marketer to some extent, reaching out to your readers on twitter, facebook and perhaps further channels. Most bloggers end up also selling some type of product or service and many authority sites are monetized with display ads and affiliate offers.

Content Creation

There’s always demand for good online content and offering a content-writing service is a fairly easy way to start generating some income. The challenge is to scale it upwards. It is possible to scale such a business, of course, as several million-dollar content providing services attest to.

If you have a more-than-basic understanding of Google and can create content that’s optimized beyond “we repeat your keyword a lot”, you could establish yourself as a premium source and set yourself apart from the competition.

Conversion Rate Optimization

There are many great split-testing tools available, but not as many people who actually know how to use them properly. Conversion rate optimization is complex, as soon as it’s taken beyond “test different headlines”, but it also has the potential to make a huge difference for an online business.

With a good understanding of marketing psychology and knowledge of as many successful and unsuccessful split-testing case-studies as you can get your hands on, you can start building your own expertise through simple trial and error.

Copywriting

If you can write copy that makes sales, you’ll be very popular. Copywriting is a very complex art and science and everyone who sells anything needs good copy. Also: most people hate writing sales-copy.

There are many underlying principles to copywriting and even more possible applications, ranging from writing product-descriptions for e-commerce stores to creating all of the content for an online service provider. While the skills necessary to be a good copywriter aren’t easy to acquire, putting in the necessary work can put you in a great position. You’ll be able to offer a service that makes people more money than it costs them to hire you. This is a great position to be in.

Email Marketing

There are two aspects to email marketing. The first is list building a.k.a. getting people onto your mailing list and wanting to receive emails from you. The second is sending out emails that people actually pay attention to.

From my personal experience I can say that the vast majority of businesses have no idea what they’re doing with their email marketing. There is clearly not an abundance of email marketing experts around. Since follow-up marketing can be insanely profitable, there’s a lot of potential here. Teach yourself effective email marketing (through lots of trial and error) and you’ll be in a position to transform someone’s online business. Or you can just run your own mailing list(s).

Information Marketing

Selling your own information products can make for a very lucrative online business. A business that encompasses many of the methods and elements discussed here, such as email marketing, SEO, video marketing and more.

Be aware that not every niche is suitable for information products. You need to find a niche that’s suitable to you personally and where there are willing buyers spending money on information products already. A lot of your success with info marketing hinges on starting with the right idea. Also make sure that you understand the basics of online product delivery and memberships, as well as follow-up marketing. Whether you build many small info-products or one single product or membership that you continually grow or promote is up to you. Both methods can be lucrative.

Media Buying / Display Advertising

Online media buys (= banner ads, in most cases) can be incredibly fruitful traffic sources, if you know how to utilize them. A key to making them work is to understand the demographic of the people visiting the sites you are advertising on and the demographics of the people most likely to buy your offer.

You can either monetize your media buys directly, via affiliate, CPA or lead-gen offers, or build a media buying service for online businesses.

Mobile Marketing

More and more people are accessing the web through a variety of mobile devices. On the one hand, many businesses could use some help with mobile-optimization for their sites and on the other hand, there’s a whole world of mobile advertising and mobile follow-up that lacks real experts, because it’s all so new. New territory = big opportunity for pioneers (along with big risks, of course).

Of all the methods listed here, mobile marketing is the one I know least about myself, but it’s clear that many opportunities await.

Niche Site Building

A very popular and well known form of online marketing that goes something like this: find good, profitable keywords, build sites optimized for those keywords, get them ranked in Google and monetize them with contextual ads, affiliate offers or anything else you can think of.

To make this work, you need a very good understanding of keyword research as well as some expertise in search engine optimization. Many aspects like split-testing, understanding market psychology and even site speed optimization can be important, but they take a back seat to finding the right keywords and being able to get pages ranked for them.

Offline Marketing / Consulting

What’s often called “offline marketing” is actually online marketing consulting for small businesses. You work together with a business owner and help them search engine optimize their sites, help them get better conversions, show them how to follow up with their customers, start, run and tweak marketing campaigns with them etc.

There’s still a big demand for this kind of service as many business owners are clueless about online marketing and a good consultant can be the best thing that’s ever happend to their business. Plus, since there was an “offline marketing is easy” fad in IM not too long ago, there are probably a lot of incompetent amateurs shilling their services. Build some real skills and you can easily establish yourself as a company that stands out from the rabble.

SEO Service

Most people don’t like building links, which is why link-building services are so popular. The same can be said for other, “deeper” aspects of SEO, such as on-page, on-site and speed optimization. The latter belong mostly into the category of “consulting” above, but even with a backlinking service along, you can build a highly profitable business.

There’s a large range going from “tons of very cheap crap-links” to “a few super-backlinks that cost you an arm and a leg” and services all along this range seem to be prospering. You could do anything from to running some link building tools 24/7 on a VPS to build links for your customers all the way to building your own network of high-quality, aged, PageRank websites to sell individual links from. Chances are, you’ll find eager customers, provided you offer a good service.

Social Media Marketing

Disclaimer: I am the opposite of a social media expert. Nonetheless, I know that such a thing as social media experts exist and it’s clear to see that for some businesses, social media is a big deal.

As with many examples here, you can build your own business around social media, or you can offer services to business owners. With social media, it’s all about building a brand that people like to identify with and creating buzz by giving your followers things to talk about and share. One of the reasons I’m not a social media expert is because doing this right demands a significant time investment. Business owners may not be able to make that investment themselves, so there’s demand for people who could do it for them.

Despite the “soft-skill” nature of social media, don’t neglect the importance of testing and analysis in this field. Even a social media marketer is a performance marketer.

Video Creation / Video Marketing

As I’m sure you’ve noticed, online video is becoming increasingly important. Videos are useful marketing tools all along a funnel: they can help you build a brand, get more exposure and get more traffic, they can help you engage users on your website, educate them about your brand or business or product, they can be used as sales-videos to turn visitors into customers and they can be part of your support, in the form of tutorial videos.

You can build a whole business of your own, based on videos, or you can offer a valuable service to businesses, by offering video creation for them and/or by offering to help them out with the technical aspects of setting up video delivery and analytics. As with email marketing, there’s a lot of potential in the field of online video marketing, because it’s new and not many experts exist. Not many businesses are split-testing conversion-videos and properly utilizing video-analytics, because those things are complicated and time-consuming. They’re also potentially very profitable.

You Are Fortunate

You are fortunate to be alive now and to be part of the world’s population that has Internet access in some way or another. While it’s not easy to create a successful online business, it’s also not nearly as hard as it could be. The great thing about online business is that with all of the examples above, you can get started by investing mostly time and keep spending to a minimum.

You can get all of this started with a minimum of risk and almost no start-up capital necessary. You can buy a domain for less than $10, get hosting for less than $10/month and start building a website or a blog using only free resources. You can do all of your SEO and link-building manually, to get started with. You can use free screen recording software and the webcam on your notebook, start making videos and generate traffic from YouTube. You can use a free HTML editor to create simple landing pages, start off with small amounts of paid traffic and run split-tests using free software. You can get in touch with small businesses of all sorts and offer to write sales-copy for them, create videos for them, run split-tests for them or provide any number of other services for them, for free, just to gain experience and many will be glad to take you up on that offer.

And even starting with so little and with no formal business experience, it’s not unlikely to start earning some income within a few months and maybe even generate a full-time income within a year.

If you have that entrepreneurial spark and you are not afraid to challenge yourself, to see how far you can go and how much effort you can make in the face of (inevitable) adversity, now is the best time to get started.

That was a lot of text. Congratulations for making it this far. Here are the two things you need to remember:

1. Provide an insanely useful product or service to a specific audience.
2. Become really good at what you do, through repetition.

All the best,

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Note that what I’m talking about aims to go beyond the niche marketing grind. That grind being: you pay someone to create mediocre content based around a set of keywords, throw that content on a site, then pay someone to create some junky spun content and use that to build tons of backlinks from wherever you can. The grind still works, but if you’re looking to go further than that and looking to get more traffic, traffic that sticks and returns and looking to “future proof” your sites, then I think what I talk about in the above video is highly relevant.

I think that especially in the IM niche, there’s too much emphasis on the “factory produced” type of 800-word-keyword-rich-article content and there may just be huge potential for traffic and profit if you consider some alternatives.

Leave a comment below to let me know what you think.

Check out the video below to see what I’m talking about:

Important:

What’s really important to remember here is that I am not talking about your typical, hypey ClickBank crap products. You know the one’s I’m talking about. Newbie traps, basically. To me, these are a completely different category. What I’m talking about are legitimate products from highly reputable marketers. Not the big Gurus (Frank Kern & Co) either, by the way.

Also, while I gave one concrete example, I’ve seen this general thing over and over again: Products with very little in the way of concrete examples or instructions, very lackluster presentation, next to no structure etc. I personally hate this, but I’m not sure if I’m just being way too picky.

I’d love to hear your own take on this kind of thing: Am I just over-rating the importance of structure, nice membership areas, examples, slide-shows etc? Or are you annoyed by the same kind of things like I am?

Cheers,

Check out the video below to see the recording of the launch webinar, where I explain all the details:

Webinar Recording:

Click here to sign up to the affiliate program!

A page with a written overview of the affiliate system and a short video explaining the highlights will follow shortly.

For now, get in there and start earning! ;)

Any questions and comments are welcome, as always!

Cheers,

But, instead of only complaining about it, I also offer some suggestions of what to do instead.

Check out the video below:

Let me know what you think, in the comments!

Cheers,

Whenever you see high PageRank backlink building services or link packets and aren’t sure whether they can be trusted, the video below is what you need to know about. When it comes to high-PR backlinks, much of what you read is misleading. Some of that is deception-for-the-sake-of-marketing, some of it is ignorance and some of it is just due to habit and convention of how we talk about links (i.e. we use the wrong expressions out of habit, even though we’d know better).

The video below should clear up some of the confusion caused by all this:

Let me know if you have any follow up questions or comments!

Cheers,

Read on to learn about how these two products are different and see which one comes out on top.

Overview

What the two products have in common (apart from the fact that all the developers involved are British) is that they let you create an aesthetically pleasing opt-in form that “pops up” in one way or another, when someone visits your site.

Let’s take a step back and look at what is necessary, in principle, to get someone to sign up to your mailing list. There are two main factors that come into play:

1. An Enticing Offer
   It goes without saying that if you don’t have an enticing offer, a good reason for people to sign up, then your list-building efforts are almost certainly doomed to fail. That’s not to say that a “sign up to my newsletter” message never works, it’s just that a “sign up to get X” usually works far, far better.
2. An Effective Presentation
   The second factor is how this offer is presented and that’s where these two plugins come in. And it’s also where the two plugins are most different.

Video Comparison

Instead of trying to express what these two programs do in writing, it’s a lot more effective to just show you what they do, on video:

And here’s a recap and overview of the two products:

PopUp Domination 2.0

PopUp Domination is all about delivering an enticing and attractive presentation. It creates lightboxes which are large, eye-grabbing and beautifully designed. You can use images and bullet points to create very professional looking opt-in forms, without needing any design-skills yourself.

There are seven different lightbox-designs to choose from and for each one, you can select a theme color and a button color. All of the text in the lightboxes (headlines, bullet-points, button-text) are customizable, but there are hard limits to the text. For example, if you choose a lightbox that supports a one-line headline and three bullent-points, then that’s exactly what you get. There’s no way to add a fourth bullet point. This is not a huge drawback, but it is something you should be aware of.

Here are just a few examples of what the PopUp Domination 2.0 lightboxes can look like (click to expand):

Digi List Builder

Digi List Builder has less emphasis on making the opt-in form look good (although they still are well designed) – you can upload a custom image (like an ecover image or a visual call-to-action), upload a custom button and input some text.

The focus with this plugin lies on how and where you can present your form to the site visitors and Digi List Builder offers four options:

• a lightbox that appears every X number of pageloads (you can set the number of pageloads)
• an opt-in box that appears at the end of each blog post, before the comments section
• a footer opt-in area that scrolls with the page (i.e. it’s always visible)
• an option that allows you subscribe people who comment on your blog to your list (can be unticked by visitor)

See the four variations below (click to expand):

Two more things are worth emphasizing about Digi List Builder: First of all, you can use any combination of these opt-in forms. Potentially, you can have all of them running at the same time, hammering your visitors with opt-in forms relentlessly (not recommended, but possible). Secondly, and this one is brilliant, anyone who subscribes to your list through Digi List Builder will henceforth no longer see the forms when they visit your site. This is extremely cool, as it allows you to crank up the “annoying” factor somewhat, without it turning off your subscribers.

Note that if you implement Digi List Builder on your site and you already have subscribers on your mailing list, they will still see the forms. The forms only vanish for those who opt in through Digi List Builder.

Conclusion

So, which one is better? Both of these products are very good in their own way, so I can’t make a recommendation for one over the other. The way I see it, which of these plugins is better suited for you depends on how you want to utilize them.

If you have a site that is purely built as a traffic-magnet, to get people on your list, then Digi List Builder is the better choice. On a site like this, you don’t have to worry about annoying people with the lightbox or footer opt-in, as you really want visitors to either sign up or leave, anyway.

If you have a blog where you are doing personal branding, then PopUp Domination might be the better choice, as it is easier to adapt to your site’s overall visual style and has more of a “wow-factor”. More advantages are that you can use PopUp Domination 2.0 on non-WordPress sites, you can specify specific pages and categories, if you don’t want the lighbox to appear everywhere on your blog and you can use it as an exit-popup.

Of course, one really pressing question is: What converts best? And I wish I had a few suitable sites where I could install these plugins and do some testing. Unfortunately, I don’t have any “list building” blogs. Having said that, I still intend to pick out one or two sites to do some testing with. The conditions won’t be ideal and the traffic volume won’t be huge, but it should be interesting to see some numbers, nonetheless.

Watch this space for updates.

Until then, you can check out both plugins below:

And if you aren’t, then your conversions probably suck…

Watch the video below to get all the details on why funnels increase conversion dramatically, how to set them up and what the essential components are, that make them work.

Sales Funnels Video Presentation

(720 HD resolution is available on this video)

Click Here to Download the Video

Many of the principles discussed apply to affiliate marketing, but all of this stuff is especially important for product creators. As always, I’d love to hear your thoughts on the topic!

Cheers,

But among all the noise, what is actual fact, when it comes to the membership site model? To find out, I decided to create a survey.

Here are the results:

Survey Results Video

Some very essential things to keep in mind, when it comes to creating and distributing your own info-content, me thinks. Then, there’s one more thing:

The Membership Model Lie

When you look at how-to-make-money-with-membership-sites type products, there’s always one big fat lie they perpetuate and that’s the idea of never-ending payments from each member. Inevitably, these products will have some bogus calculation on the sales-page, showing how much money you can be making if, say, 100 new members join the site every month. After a year, that’s 1200 paying members, right? And it just keeps getting better!

Except that it doesn’t, of course, because no one stays a member forever.

In fact, what you need to consider with any type of product, product line or membership is the customer lifetime value.

That’s the reality of a membership site. You’ll have a certain, average “stick rate” and with it a certain total average income from each new member. The income is simply spread out over a longer period of time.

Membership Pros

Having said that, there are also some advantages to the membership site model, if it’s done right, as mentioned in the video.

From a marketer’s perspective, I’d say an info- and community-based membership makes sense as an addition to a product range, because you can win over the smaller segment in a market that actually prefers this model over the one-time payment model. It’s probably best placed as a back-end offer, rather than an upfront offer. And most vitally, you need to really take care of the members, keep the site fresh and relevant and not join the ranks of sites that end up being a disappointment for it’s customers.

All the best,

I’ve decided to take some of the SEO related questions I get in my inbox and make video replies to publish, so that more people can benefit from the Q&A.

Here’s the first video in the series, which is about transferring PageRank and search rankings from one existing site to a new site:

Quite interesting that I received this question right around the time I was moving from RichQuickReview to IM Impact.

All the best,