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Tag Archives for " product launch "

What to Do When You Launch a Product & No One Buys… IMP#36

In previous posts & podcast episodes, we've talked a lot about minimum viable products, getting businesses off the ground on a shoestring budget and the value of releasing rapidly.

If you follow the advice you find here, you'll soon find yourself with a product or service ready to present to the world and perhaps you even orchestrate a small launch for it.

Now, what if you do all this and get virtually no result? What if no one buys your minimum viable product, no one signs up to your launch list and you get no feedback from the market? Is it time to give up or are there other options?

Discover the answer in today's podcast episode...​

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Deception, Disappointment & Minimum Viable Products – IMP#35

In previous posts, we’ve covered the importance of launching your business by creating a minimum viable product – the smallest possible version of your product idea that you can release and get a real-world response to.

Personally, I swear by this approach and related concepts like the lean startup method and rapid implementation.

But what about the downsides of this approach? What if your minimal product is too minimal and your early users turn away in disappointment? Isn’t it even deceptive to promise a solution and then only deliver a very minimal concept of one?

These are the questions we address in today’s podcast episode…

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Guide: How to Build Your List During a Product Launch

One of the best sources of new subscribers for my email lists are product launches. Whenever I release or re-release a product, it always means getting lots of new, highly valuable leads.

As outlined in the post where I describe my entire system for building product-based businesses, it’s very important to get the lead generation setup right when you first launch a product. In this post, you’ll discover the exact setup (including recommended tools) for the three types of lead generation you should put in place to get the most out of your next launch.

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Lessons from Our Most Successful Launch – Part 2

After last week’s unveiling of the “dark side” of a highly successful product launch (see here), this week we are presenting the second part of the lessons learnt from the Thrive Themes launch.

Listen in to learn everything about our launch funnel, the strategy we set up for the launch and our “secret” to getting affiliates on board. Plus, we answer more of the listener questions sent in by you.

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Lessons from Our Most Successful Launch – Part 1

In February, after half a year of development, we finally launched our latest and most ambitious project: Thrive Themes.

The launch lasted for 10 days only and was the most successful one I’ve ever been involved in. In this and the next podcast episode, we discuss exactly what happened behind the scenes, what we put in place to make the launch as successful as it was and give you a look at the “dark side” of things, that no one ever talks about…

Read on to watch or listen to part 1…

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Membership and Product Delivery Solutions

Selling products or services is the basis of any serious online business and when you set out to start one, you soon face a big obstacle: what should you use, to handle all the technical stuff?

Things like collecting payments, delivering your digital products, managing customers and members, etc.

What you need is a product delivery solution. But which one is right for your business?

In this article (warning: it’s loooong), I go into detail about product delivery, talk about which solutions are good, which are bad and what you should consider for your own products and membership sites.

I’ll also give you a detailed run-down of some of the platforms I have personally had a close look at: aMember Pro, Digital Access Pass (DAP), EasyMemberProFusionHQKajabi, Nanacast, Premium Web Cart and SiteManPro.

Read on to learn pretty much everything you need to know about product delivery and membership sites, all in one post.

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