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How to Escape from Pivot Limbo

Picture this: you’ve come up with an idea for a new product or service (or any kind of value based business) and you’ve decided you’ll create a minimum viable product so you can test your idea against the real world market as quickly as possible. Perhaps you create an information product, like I recommended in a previous post.

You’ve kept costs and time investment low, thus minimizing risk. So, the worst that could happen is that no one’s interested and you move on to the next thing, right?

According to one of our readers, there’s a far worse possible outcome: you could get stuck in Pivot Limbo… forever (que dramatic music). Read on to discover what Pivot Limbo is and how to escape…

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