Understanding match types is essential to both SEO in general and more specifically keyword research. I’ve received various questions about the significance of match types and I’ve seen some rather confusing and conflicting information on this topic, while searching through forums and blogs.
In this post, you’ll find a simple, straight-forward explanation of what the three match types are all about and exactly how this is significant to you.
Google recently introduced the “Instant” search feature. In case you haven’t seen it, that’s because it isn’t available in all countries and it only works for logged-in users.
What Google Instant does is display search results as you are typing your query. It’s basically the next step up from the auto-suggestions box. Now, instead of only auto-suggesting possible keywords, it actually displays the full search results for the top listed auto-suggest keyword, even before you hit “enter”.
And with a change such as this, there is, of course, lots of wailing about how this is the end of SEO and how Google hates affiliates and so on and so forth.
Is there really a reason to panic? Is this the end of SEO or will it at least mean significant changes in the way we do SEO? Well, I don’t know, but below are some things you need to consider…
An interesting and, as far as I know, unannounced change has just taken place with the Google Keyword Research Tool: If you go and check the search volumes for your targeted keywords, you’ll likely find that all of the numbers are far lower now than they were before.
The change affects all search volume numbers. The ones we’re interested in for SEO purposes are generally the exact match volumes, though. In some cases, the drop in search volume is dramatic, with numbers being only fractions of what they were just a few hours or days ago and in other cases the changes are less dramatic. From the quick scan I had through my keywords list, it seemes that all of the search volume numbers dropped by at least 50%.
So, what’s going on, here?
I’ve just finished putting together a free keyword research training program, called “Everything You Ever Wanted to Know About Keyword Research, But Were too Afraid to Ask”. I know, silly title.
You can get it by checking out the “Free Stuff” tab in the navigation bar, by clicking here or you can watch the video below to get some more details. Actually, you should really watch the video below, because there’s a catch to this deal and in the video, I explain what it is…
Keyword research forms the foundation of any kind of online marketing endeavour. Without proper keyword research, a marketing campaign is dead in the water. No wonder then, that advanced keyword research programs come in many shapes and sizes. This post is a quick roundup featuring three of the most popular keyword research tools: Market Samurai, Keyword Blueprint and Keyword Elite 2.0.
Read on to see the roundup video and a short summary for each contestant.
Today’s post is a very special one, because it is the first in a series of interviews with Internet marketing experts from many different fields of expertise like SEO, PPC, social media etc.
My first guest is Gary Gregory from Google Sniper Keywords. He is probably the most experienced Google Sniper out there, with over 100 sniper sites under his belt. In the interview, we talk about some of the most common difficulties people have when they start out with online marketing, find out what Gary’s manual and training is all about and learn why it pays off to be stubborn, in this business.
Below, you can find the download link as well as the straming player for listening to the interview. Enjoy![audio:http://imimpact.com/wp-content/uploads/2010/01/GaryFinal.mp3|titles=Gary Gregory Interview]