This post is about the concept of the “Free Line”, the line that separates stuff you give away for free from stuff that you charge for. The Free Line is a concept that I first heard Eben Pagan talk about (though I don’t know if he coined the term) and it’s one of the things that is drastically different in online marketing, compared to “traditional” offline marketing.
Read on to learn exactly what the Free Line is and how it’s placement can dramatically impact your business.
Here’s how this works:
Step 1: You watch the video below, in which Gary Vaynerchuk says a lot of awesome things, then makes a huge blunder and then says some more awesome things.
Step 2: Watch the next video, below the first one, where I rant about how incredibly wrong Gary was with his statements about Internet marketing.
Step 3: Read the few paragraphs at the end, where I elaborate on some essential points.
Ok, I actually wanted to do a link-roundup every Friday, but I’ve not been terribly consistent with this. Sometimes I just don’t find enough interesting stuff during the week to warrant a post, but more often, I’m just too caught up in a ton of other stuff and kind of forget about the LLF…
But I haven’t given up yet, so here’s another installment of Link Love Friday: