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I already wrote about the meaning (and importance) of the so-called Free Line – the line that separates the stuff you give away for free from the stuff you charge for. In recent research, I’ve come across two different concepts, that both work effectively, but treat the free line very differently. This post is about …

Today, I want to introduce a new, ongoing series for this blog. I’m calling it “Guru Popcorn” and it’s all about Internet marketing Gurus and their big product launches. As I’m sure you know, the Internet marketing space sees big, elaborate launches for products in the $2000 price range on a regular basis. While I have never been a customer for these products, I really like to follow the pre-launch process and see how marketers build up hype and excitement…

This post is about the concept of the “Free Line”, the line that separates stuff you give away for free from stuff that you charge for. The Free Line is a concept that I first heard Eben Pagan talk about (though I don’t know if he coined the term) and it’s one of the things …