In this episode of the IM Impact podcast, Paul McCarthy and Shane Melaugh discuss a few marketing topics (which is the point of the podcast). Among them: when to publish your content as a video, a blog post, a webinar or, indeed, a podcast. Plus, insights into our planning of an upcoming case study, where we may or may not tackle a very tricky new market and how to stand out from the crowd, in a highly competitive niche.
Listen to the podcast below:
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