Looking Back at 2012: Why I Said “No” to More Money

This post is a candid look back at what happened in my business during the past year and what lessons can be learnt from it.

As every year, you get a no holds barred inside look. You get the good, the bad, the ugly.

Read on to find out why I said no to dozens of opportunites, lost tens of thousands of dollars and took a huge gamble…

Narrowly Escaping Gurudom

Just over two years ago, I was phasing out of my problematic ecommerce business and had released Backlink Battleplan, my first information product.

The product was a big success, considering the circumstances (no one knew who I was, it was my first product etc.). Customers loved it, the word was spreading and sales were coming in steadily.

The path forward was was laid out for me, clear for anyone to see: if I wanted more money, all I had to do was more of the same.

There was no doubt: if I kept on creating information products, building up my name and brand and working my way up in affiliate circles, I’d get paid handsomely, over and over again.

In fact, there was even a chance that I could attain “guru” status and maybe cash in with my very own, big $2,000 product launch, which was the big craze back then.

So obviously, I proceeded to do exactly none of those things.

I didn’t even “monetize” my list of happy customers by promoting affiliate offers left and right.

There I was, sitting on a large mailing list and the potential for income most people can only dream about – money basically on the table in front of me – and I refused to take it.

What I did instead, was risk my entire business.

Big Gamble, Uncertain Payoff

Cards and ChipsIn 2011, much of my time and focus was spent with SwissMadeMarketing, but I already wrote about that.

At the same time, in my own business, I started shifting away from information products and towards software. The only problem was: I knew absolutely nothing about software. This cost me dearly, and I still have a graveyard of unfinished and hopeless products to prove it.

In fact, in 2011, I spent most of my money on software development and had nothing to show for it, by the end of the year.

So I went ahead and invested even more time and money into software development in 2012…

That might sound like insanity, but here’s the thing: I’ve been talking about the importance of building skills and about how the only way to do that is by grinding it out. The principle of The Grind is a proven concept, to me. I’ve applied to to many areas of my life and it’s always been a success… eventually.

Yes, I was rubbish at everything to do with software: coming up with good ideas, finding the right developers, creating good documentation, managing developers and development… I had no idea what I was doing.

But that’s all part of the learning process. It’s an education. A lengthy and expensive education, in this case, but I was always certain that eventually, I’d get the result I had been looking for.

I told you you’d get the bad and the ugly, so here it is: while I was always generating income, I actually made a loss for most of the year. I sunk more money into projects and people than ever came back, for six months out of 12 (note, this only concerns “my” business, not SwissMadeMarketing, which I’m involved in, but don’t own).

My income was spectacularly lower in 2012 than in 2011 and for anyone looking in from the outside, things would have appeared critical.

Why do all this?

Because I have a vision of what I want and it involves software. Because I wasn’t entirely happy with selling information products only. Because I put my money where my mouth is and took a huge gamble that the principles I write about here, the principles I believe in, really work.

If I can grind it out long enough, I can acquire the skills I need. If I can acquire these skills, I will be able to go from here to where I want to be. If I’m not there yet, I need to grind more and build more skills.

Worth It?

Successful promo, but what’s next?

The gamble I took is showing early signs of paying off. We did an end-of-the year promotion for Hybrid Connect, one of our products, and it was a big success. Customers love the product and many affiliates got on board because we managed to make the product very lucrative for them to promote – all without 100% commissions or 15 upsells.

However, one successful launch does not a business make.

I believe that it’s possible to create products for the long term. I believe that getting regular, daily sales is not only possible but better than launching and closing products all the time. I believe that people will pay a good price for a good, high-quality product. I believe that it’s better to sell on your own website, not on forums. I believe that your business will be better off if you strive to be like some of your favorite start-ups, instead of striving to be yet another Internet marketer.

In short: I believe that pretty much the opposite of what’s happening in IM circles is the right way forward.

And I’ve yet to prove that I’m right.

I have big plans for 2013 and if you keep following this blog, you’ll see for yourself whether my gamble ultimately pays off, or whether I’d have been better off following the guru route.

Most Important Posts of the Year

Here’s some of the most important content published on this site, in 2012. If you missed any of these, be sure to check them out:

Thank you for reading! If you liked this post, help us out by tweeting and sharing it!

Leave a comment below and share your thoughts on this past year. Do you agree or disagree with my “different direction” for this business?

Shane's Signature


I'm Shane Melaugh and I'm the guy writing most of the posts on this blog. My goal is to provide you with useful, straight-forward insights on how to grow your business by creating compelling offers, driving traffic and increasing conversions.

Click Here to Leave a Comment Below 37 comments
Rahul - January 10, 2013

To be honest I am bit disappointed with this article. I am expecting lots of patato and meat but this time I did not get it.

I am not saying that this article is not good, indeed very good but it is not that good for which Shane is famous for.


    Shane - January 13, 2013

    Well, that’s quite harsh, but I appreciate your honesty. :)

      Ryan Even - January 16, 2013

      I disagree with Rahul, just because the post doesn’t have actionable content where someone could take immediate action after reading doesn’t mean it isn’t helpful on a “strategic thinking” and “long-term planning” level.

      Plus, the fact that Shane actually left this critical comment on his blog shows what a stand-up guy he is!

      Rahul - January 21, 2013

      This answer is for Ryan Even.

      First I am always agree to disagree. I have no problem with it. I have many close friends to whom I am always disagree with them on most subjects but they are still my close friends not just friends.

      Second, I am not looking for any actionable content. Because reviewing the past always deliver some insights, good learning lessons from both failure and success and planning for the future. and most of the content like this never be implemented after reading it. It will takes days and weeks to understand to implement in our situation according to our needs and wants. What I said that this article contain less meat than I expected. I am looking for detailed in learning lesson you learn from 2012 and what you thinking is good strategy for future of 2013 and other golden nuggets. This article has good lesson but I am talking with Shane who already raised his bar so high that reading this article looks pale to me if I compare it with other articles from him.

      Third, I never doubt the integrity and honesty of Shane. IF Shane is not honest I never visit his blog and read his blog post. For your kind information I come to know about Shane when he launch his Quiz Builder plugin and I am so impressed that I purchase his every product he released after Quiz Plugin, even I does not need that product because He release the product at a cheap price to his subscriber. I know that if I need that product in future than I know that It is going to be the best product on that category and I am always having good support in future also and Hybrid plugin show me that I am right. I purchase the developer plugin for $67 which is currently sold for $197. I think these facts clearly show that I see him as an honest person.

      But it does not mean that I am not going to honest with him and does not tell the truth. It is good for him to know what we like and where he lacks. So that he can provide good contents to us and get good business from us and on the other hand we are also able to get good and honest information.

      Would not you think that Shane is also looking for feedback on his post and blog and on his products. That is why he is always doing split testing on everything he is doing so that he can judge us correctly that what we are looking for and how can he provide the solution for that. I am just helping him.


      Shane - January 21, 2013

      Ryan, thank you for taking my side on this!

      Rahul, you are right: I am always open to criticism, as much as I like praise. I did not take your comment the wrong way and in fact it’s a bit flattering to me when someone looks at a post like this and says “you’re usually better than this”. :)

      Overall, I feel very privileged to have readers who will both support and praise my work, but also criticize it and call me out. I couldn’t ask for more.

David - January 13, 2013

Hi Shane:

I wanted to asl you a straightforward question: Why do you think that EN (Empower Network) is a garbage product?

Could you give me your insight about what do you think in that way about EN?

I really want to have your honest opinion about my question, because I’ve done my research, and the vast majority of times I’ve found good references to this system. In your opinion, why is Empower Network is a bad product?

I hope to have your response as soon as possible.

Thanks in advance.


    Chris Kostopoulos - January 13, 2013

    Hey David,

    Saw your questions on EN and I think the majority of time, the creators of any product, not just EN, are trying to provide value with their products (there are a few exceptions), but the majority are actually good products.

    The problem happens when someone buys a product and tries to do something with it that it’s not designed to. Like Hybrid-Connect for example. Awesome product, I love it and Shane did a phenomenal job. But if someone buys it thinking they’re just going to get 100s of leads per day, well they’ll be disappointed, right? Because it will help you increase lead conversions, but if you have No Traffic then how will it get your leads?

    So depending on what your goals are, EN, just like Hybrid-Connect, or any other product can be an excellent product for your business or it could be totally irrelevant. If you have any specific questions about EN, I’d be happy to provide some insight to help make a good decision of whether it’s right for you or not.

    Chris K.

      Shane - January 13, 2013

      Hey Chris,

      There’s a very big difference between a B2C product such as Hybrid Connect and a “network marketing opportunity” such as EN.

      I see what you’re trying to say, but it’s really not a fair comparison at all.

      With a product like HC or any regular product, you pay for it and you get it. That’s it.

      You’re spending money to get a product and you receive that product.

      It’s very different from buying into an “earning opportunity”, especially if that “opportunity” involves getting other people to buy into the same “opportunity”.

      And my guess is that you’re offering help with the decision about joining EN, because that gives you a chance to have someone join your downline, right?

    Shane - January 13, 2013

    Hi David,

    Are you referring to the discussion on Empower Network we had on the podcast with Ana?

    Before we have any discussion about Empower Network and network marketing in general, please read this post by Ana Hoffman.

    My short answer is that I’d like you to read that post and then tell me what’s not wrong with EN.

    My slightly longer answer has multiple parts.
    1) It’s network marketing. Network marketing is always good for very few, at the very top and not very good for anyone else.

    2) The whole system is based on “everything done for you”. You don’t have to deal with complicated stuff. You don’t even have to set up your own site. Just use what’s already there, ready for you.

    This is, in many ways, the exact opposite of how you create a successful business. In business, you have to have a unique selling point. You have to provide a compelling reason and something that sets you and your content apart from the competition.
    And don’t tell me that in EN, what makes your thing unique is your content.
    If you think building a business based on nothing but content is easy, you should try blogging for a living…

    3) By joining with and working for EN, you’re building someone else’s asset, not your own.
    Can you sell your Empower Network business? I’m guessing the answer is “no”.
    What happens if the EN owners pull the plug? Will you still have your business? No.

    Of course you find many good references. The references are by people who want you in their downline, because that’s how they make money.

    People have an incentive to say that there’s a great earning opportunity, because if you believe them, they can earn some money. And in the end, more often than not, the whole thing is completely incestuous, with all the money coming from EN members and going to other EN members a couple levels further up.

    Another good resource on this topic is Penn & Teller’s “Bullshit!” episode on network marketing.

      Chris Kostopoulos - January 13, 2013

      I agree and disagree on a few points both above and in that article I quickly read through. I am involved with Empower Network and No I don’t “Need” anyone in my downline as I’m building multiple businesses and doing well enough to be on the leaderboard. So I don’t need some; rather I look to educate those looking for answers.

      1 – Network Marketing has long been debated and there’s people with viewpoints on both sides, it’s a losing battle for both sides to argue, because for everyone you find that states only those at the top can make money, there’s someone to argue that someone new joined a 50 year old company and still built a 7 figure income. The only real profession where the person at the top makes money is regular job, where you report to a boss, because you can never make more money than the rank above you otherwise there would be chaos in that company. Picture a low level exec. making more than the CEO – it would be chaos. So we just have to agree to disagree on that one I think.

      2 – The whole done for you concept basically dismisses the fact that Franchises are successful and more successful than new start ups, because they have a proven model that works. Take McDonalds or Dunkin Donuts; they all follow the same “done for you system” and they run very profitable businesses. I feel the same translates into network marketing or an online marketing system.

      For newbies, that know nothing about lead generation, driving traffic, converting offers to start from scratch without a system? you’re asking them to build a system and something to market, before they learn to market and make sales, so they have a USP (which I agree it’s good to have), but the average newbie doesn’t have the time or knowledge to create all that from scratch.

      So I think using a system whether Empower Network or any other one out there is the best place for the new person to start. Most newbies need to start making money fast, before they will give their business a shot long-term. Then much like I do with my teams, then you can focus on a USP, creating your brand, creating your own product and expanding. Because although Empower Network is 1 of my multiple streams of income I OWN MY LIST, which I can market to anything I want and that’s one of the things I teach my team. So when they’re ready to expand their business they can easily take all the skills they learned about driving traffic, generating leads and converting sales into any other funnel they choose to, whether a different affiliate offer or their products.

      3 – your last point about owning your business is a little tricky but you should always own your list, then much like network marketing – you can sell your business. You can build a huge network marketing network and then sell it – I know people that have done that and you can do the same, but the point of pulling the plug? that goes for any network marketing company, franchise, joint venture, etc. Anything where more than 1 person is involved there’s the possibility for the plug to get pulled. Even take a fortune 500 company, what if the shareholders all voted to liquidate the company and shut down? it’s possible there’s no way to know other than do your research.

      I commend you on your accomplishments in building your business, I know it’s not easy and takes a lot of time and work; but also remember most people only have 1 or 2 hours a day to build a business because they are working full-time, raising a family, have other responsibilities so I think a system is best until they can focus more time on building their own brand.

      For those that have all that time and are full-time and know what they are doing, then sure just focus on building your own funnel from the beginning if you know it will convert better than other systems and will be more profitable for you.

      Those are just my thoughts and opinions obviously and there’s really no wrong or right, just preference and people’s experiences so take from it what you will, hopefully it helps some people make a more educated decisions when they try to venture into the work from home or online business niche.

      Shane - January 14, 2013

      I’ll start with:

      2) Franchise businesses.
      A franchise is a massively different thing from an online network marketing thing.
      There are many interesting aspects to franchise businesses, but for the purpose of this discussion, one matters most: people who want a burger and fries want them right now and right here. If there’s a burger place in the next town over, you might go there occasionally. If one opens right down the street, you will go there often and you won’t go to the other place anymore.
      No one travels across continents for a burger and fries.

      If, however, someone down the street from you creates an imimpact site, what’s your incentive to visit that one instead of this one? Online, there’s no geographic separation to speak of.

      Next point: so, newbies are overwhelmed with having to do content marketing and set up all these systems and have something to sell etc. Sure, it’s difficult at the beginning. No doubt about that.

      Allow for a metaphor: it’s been shown many times that riding a bicycle with training wheels doesn’t actually help the rider learn to ride a bicycle without the training wheels. The training wheels are a crutch that you learn to rely on and if anything, they make the transition to the two-wheel bike more difficult (this is part of the reason why balance bikes are becoming so popular).
      How does it help the newbie if everything’s done for him or her? Yes, things are very tough in the beginning. And grinding through that toughness is what turns the newbie into an expert.
      To very loosely quote a movie no one’s seen: if the sword is too heavy, that means you need to grow stronger, not that you need a lighter sword.

      3) Pulling the plug: that’s exactly my point. I advocate being the owner, being a partner or being a shareholder, if you will. In a JV situation or as a co-owner of a company, if it gets liquidated, I get my part of the pie. That’s the whole point.

      1) This drives me nuts, the more I think about it.
      It doesn’t matter whether you can find individuals who have made money in the system. It doesn’t matter whether the company is old or new, profitable or about to fold. The system is broken. You can look at it, think logically about it and clearly see that the system is broken.
      It reminds me of the Banners Broker scam and some idiots in the WF defending it because someone made some money in the system. It doesn’t matter whether you’ve made money, it’s still a scam and it will still end up folding in on itself.

      Empower Network is a recurring membership thing with a bunch of products made for and sold to the members of the network, yes?
      Maybe you could argue that some of those products could be sold to people outside the network but the reality is that the money comes from people who join the network and then buy the network’s products, because they want to make more money with it.
      And the way to make more money with it is to get people “below” you to join and buy the same crap.

      How the fuck does that make sense, as a business model?

      Where, in all this, is there even a shred of legitimacy?

      Look, I’m sure you’re a great guy and if we met and had a drink together, we’d get along. I’m sure we have more in common than not.
      I’m not writing this to piss you off and there’s nothing personal, here.

      EN is just something that represents almost everything I hate about the IM market and I can’t help but get worked up about it.

Charles - January 13, 2013

FANTASTIC article Shane. You reaffirmed my faith that I am on the correct track. William Wordsworth said – “Habits rule the un-reflecting herd”.

Just like you I have never wanted to be a part of the “herd” in internet marketing. It is amazing to sit back and watch as the herd jumps on the latest bandwagon careening down the road to who knows what end.

I have been on your list since the beginning and your insistence to take the road less traveled is what attracted me to you in the first place. I work on “The Grind” everyday and my talents and skill levels are increasing. It is already paying off in that like you I know I will ultimately be successful if I keep grinding it out. Having finished my first grind cycle and I am now moving on to my next.

Have a great 2013 and thank you for all your inspiration.


    Susan O'Dea - January 14, 2013

    I agree with Charles. Fantastic article! It has come at a perfect time for me. I have been working on a new string to my bow and money is leaving my hands left right and center! Hopefully mine will pay off too :)

    I was wondering about promoting with a WSO…but I am beginning to really dislike the product launches and sell, sell, sell mentality on forums.

    I am happy to have met you (through buying Hybrid Connect). I also love your Hybrid Connect service offer so now I want to upgrade all my personal websites before I click your order button!

    Thanks again for keeping me to ‘The Grind’.

      Shane - January 14, 2013

      Thanks, Susan!

      I recommend staying away from WSO and the launch craziness. If you have some distance to it, you can better decide whether it’s right for your business to use it, or not.

      You have to make those decisions independently of the screaming masses. If you know your product is good and you know you are talking to the right people, sell.

      Don’t dim your own light, just because others are selling in an off-putting fashion.

    Shane - January 14, 2013

    Thank you very much, Charles!

    “The unreflecting herd” is a great description of something that affects me deeply. I don’t think there’s anything I fear more, than being a part of that herd.

      Lori - March 24, 2013


      Don’t know what Empower Network is all about but I do take a health product that is one of a kind from a network marketing company.

      Interestingly, the Co-Founders had no clue about network marketing, being they’re from the traditional corporate world. Long story short, they chose network marketing as their marketing model.

      I met the co-founders several times and I believe they are people with integrity. I”m not doing the “business” but I do believe in the product 110%. If the company ever goes down, I will be very disappointed because I can’t get the product anywhere else and I believe it benefits me.

      Please don’t lump all NM companies together and say that they’re scams, etc. Again, as a customer, I will be very disappointed if the product I’m taking goes away.

      Just saying,


Phil - January 13, 2013

I’m of a like mind with you in that building a “real” business is what I’m after. Continually chasing the butterflies of IM has not worked for me because I want something I can stick with and build.
With that said, I look forward to hearing how you continue to work your plan.

DrGeorge - January 13, 2013

Great post… Thanks for sharing!

It’s refreshing to read a story whose final chapter has yet to be written. I was not familiar with you until I purchased Hybrid Connect but I now I look forward to following you. You seem to actually care about your customers and about providing quality software.

In addition, I have just begun to home school my 16 year old son so he can focus on developing the skills that he needs to be successful – and HAPPY – in life. Your Post “The Grind” was perfect for us. Thanks again!

    Shane - January 14, 2013

    Thanks for your comment!

    That’s a great way of putting it! The final chapter is quite a ways off, I think. :)
    I also think that sharing the journey is more valuable than only sharing the end result.

Stanley - January 14, 2013

Great post… Thanks for sharing!
Looking forward to 2013!


Andy - January 14, 2013

Hello Shane,

You’ve got something called “belief” – something which is in short supply in much of the IM community.

I’ve been where you’ve been and I’ve always found a way that turns things around. You will do the same if you just “believe” and stick to your guns (tenacity).

At the end of the day when you’re building a business, it’s not just about the money. It’s about doing what you love to do and what you believe in. (Obviously, there has to be a market if you want to pay the bills…but software and, in particular, great software – like Hybrid – works. I know because I had a software biz myself which worked out very well for me but was tough at the beginning).

It’s all part of your “why”.

Stick with it Shane and “Don’t worry, be happy!”.

Have a fantastic 2013!


    Shane - January 14, 2013

    Thank you, Andy!

    Belief… I like to think of it as a combination of confidence and stubbornness. Same thing, i guess. :)

Tora - January 14, 2013

Thanks Shane, I really enjoyed your post and it was perfect timing. I don’t consider myself an information marketer, but I use the internet/information marketing to promote our business. It feels like I have been going through The Grind for…well, sometimes it feels like forever. I often question myself, and wonder if I should just take the easier route – the ‘me too/follow the herd route’ route. But then I remind myself that I want to make something that makes a difference for people; to me it feels completely soulless to just make money online when it’s nothing something I believe in. Your blog is the only internet marketing type of blog I read regularly because I like how real and honest and ‘human’ you are. Great article, keep ’em coming.

    Shane - January 14, 2013

    Thanks, Tora!

    Tell me about it… the Grind can really drag on.
    I think it’s like going to the gym: it never really gets easier, because when you get stronger, you increase the weights.
    Measured by your suffering, it seems you’re not making progress.

    That’s why it’s important to have ways to measure your progress outside of how hard you work and even how much money you make.

    You need to have some way of telling whether you’re really moving in the right direction or not.

Chris Kostopoulos - January 14, 2013

Hey Shane,

Just wanted to wrap up our debate and I have nothing against you personally either and one day maybe we can get together and have a drink (I love to travel), but I always enjoy a healthy debate that helps me learn other people’s points of view. I wasn’t coming here to bash or argue with you, just to get a better undersetanding myself and see if I could provide back some healthy value.

The last thing I would say about Empower and simply buying their products to resell them is the products are educational and valuable for those looking to learn online marketing strategies that work for today. Much like any info product (MLSP, Magnetic Sponsoring, etc. etc.) out there you can choose to buy the product and learn from it, or you can go a different route: try to learn it all yourself through trial and error costing you lots of time and money or hire a coach willing to mentor you; but myself for example my time is so limited that I would charge $300/hour for 1-on-1 coaching, meanwhile if you’re a complete newbie to online marketing most of the stuff I’ll be teaching you is already covered in the products that would cost less than paying me for coaching.

Much like any feild people go into that requires education, online marketing is the same thing, simply a choice of whether people want to try and figure it all our on their own, hire a coach or buy info products whether an ebook, video, online course, etc.

Anyways I think you did raise some valid points and I’ll leave it up to each individual to decide what’s the best route for them to take, but I apprecaite your candor and directness; not to mention the quotes. I’m a big quote buff =)

Sorry I got you worked up my friend. Wasn’t my intention, but glad to have this conversation with you and look forward to many more in the future.

Keep rocking out!

Chris - January 17, 2013

Morning Shane,

I have read and re-read your post about 5 times now and I still don’t ‘grok’ why you have gone down this route or why you had / appear to have, such an issue with what you were doing before.

I have been on your list for some time now and very much enjoy your Sunday updates, I own BLBP and thought that was a great info product and I can imagine the other IM help products that you put out were pretty good as well, so why, when you are clearly good at something and were making a decent living and a name for yourself as a honest IM Trainer(‘guru’) did you think that it was not the right way to go? Did you really have an issue making money from a list that you created?…..because I am pretty sure that the people on your list would not of objected to looking at other products you felt were good quality.

I fully understand the need to diversify your business and learning for yourself is usually the best way to go, but to spend 2 years ‘learning’ and not really making the money you could or should have been, appears from the outside a bit of a daft thing to do (and when I say that I mean I am guessing you could of increased your success financially had you of continued doing what you had been before). How come it went so bad for you? and also why it was so important that you risked it all to ‘grind’ it out?

I also assume that in the future whatever product you decide to release is going to be pretty good, but then when you become successful at this, are you then going to shy away from it?

How come you appear to keep changing your focus after you become successful at it? Are you the eternal rainbow chaser?…or even worse, scared of being successful?

Or is there a specific plan that you are working towards? What’s your 5 year plan if you have one?

I only ask because, this is after all your business, therefore i kind of assume you are doing it to be financially successful, but the decisions you have taken so far appear to be utterly counter intuitive to this outcome in the short to medium term, although maybe you foresee that software development is a more sustainable and attainable income in the future, as opposed to traditional making money online ventures?

thanks and please excuse my ramblings :)


    Shane - January 17, 2013

    Hi Chris,

    Thanks for your comment!

    First and most importantly: yes, I do have a very clear and specific goal that I am working towards. I have only told very few people about this and am keeping it under wraps until it’s closer to becoming a reality.
    It’s a big and ambitious plan, so it will take a lot to pull it off. That’s what I need the learning experience for.

    If I focused on making more info products, I’d be trading in short-term profits against a further delaying on that big dream project of mine. And, assuming that I manage to pull off what I have planned, I’d also be trading in relatively small short-term profits against gigantic long-term profits.

    Internet business is all about scale. That’s one of the beautiful things of marketing online, with no geographic boundaries and only digital products to deliver. You can increase your sales by a factor of 1000 and your costs might only go up by a factor of 5-10.
    I was grinding it out for a long time, making well below minimum wage. Then, in a relatively short period of time, my income grew to a decent level. Even less time after that, I released my first product and made more money with it than if I’d worked full time during the grinding years.
    If my plan works out, then there will be a similar income explosion for me in a few years, but on a massively larger scale. I’ll make more in a short period of time than I would, if I spent years selling small info products at low prices.

    The other thing is that I’ve always been more interested in creating things than making money.
    For example, there’s a project we’ll start working on quite soon, for a new plugin. I’m really excited about it and I WANT to build it. I predict it’s going to be a big success, but even if it won’t be, I won’t regret making it. I love creating things.

    As for affiliate promotions, that’s mainly a matter of time. I only promote stuff that I’ve thoroughly tested myself. That takes a lot of time.
    Sorting through the garbage to find a few good products takes even more time. I don’t have anything against affiliate promotions, at all. It’s just that I rarely find the necessary time to invest.

chris - January 21, 2013

Thanks for the reply Shane, hope it works out for you in the long term and am interested to see what the end result will be.

Thomas - January 22, 2013

Shane, I think I saw in one of your posts some time ago that you were thinking about creating a info product based on your experience/what you learned about creating softwares.. Is that coming in 2013? I’d love to hear your ‘grind’ lessons so that we can all learn something from it and avoid it.. Thanks.


    Shane - January 22, 2013

    I’m still hoping/planning to do a Product Bootcamp 2013 version, where we’d cover product creation and probably also some software creation. Mainly a matter of time and priority.

      Thomas - January 22, 2013

      Great – will keep an eye out for it. Thx!

Olli - January 22, 2013

Just want to say that Hybrid Connect is really cool.
All the best for 2013

Mk Akan - February 17, 2013

I just listened to your podcast on list building with Matt from mattmarketingblog.com ….awesome stufff…bloody awesome..

I have just started software development …wordpress plugins…i intend to follow is religiously. Do you have any kind of article or post or advice on software development?


    Shane - February 17, 2013

    Thank you for your comment!

    I don’t have any content about software development yet. I hope I an include some in the future, as this is a topic I’ve learnt a lot about in recent months.


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