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Conversion Non-Secret: Presentation on Profit Funnels

Here’s a (long) video-presentation on the topic of “Funnels”. Whether you use an autoresponder, a multi-page website, a series of content like in the typical product launch or even one-on-one follow-up with your prospects on the phone or face-to-face (in the offline world), you’re using a sales-funnel of sorts.

And if you aren’t, then your conversions probably suck…

Watch the video below to get all the details on why funnels increase conversion dramatically, how to set them up and what the essential components are, that make them work.

Sales Funnels Video Presentation



(Full-screen 720 HD resolution is available on this video)

Click Here to Download the Video

Many of the principles discussed apply to affiliate marketing, but all of this stuff is especially important for product creators. As always, I’d love to hear your thoughts on the topic!

Cheers,

Shane
 

I'm Shane Melaugh and I'm the guy writing most of the posts on this blog. My goal is to provide you with useful, straight-forward insights on how to grow your business by creating compelling offers, driving traffic and increasing conversions.

Click Here to Leave a Comment Below 10 comments
Tony - December 12, 2010

Hi Shane

Don’t know if you’ve ever kept up with Jim Edwards? The long established marketer that manages to keep clear of ‘Guru’ status but gives more than many of them combined.

On one of his ‘Jim Boat’ IM cruises he found something out that works far better than a sales funnel.
He calls it the sales wheel.

His assumption, like yours, was that you send folks down a funnel to build up buyers confidence, for want of a better term, this enables you to get your clients to buy higher priced products. What he found in reality was entirely different.

He asked the assembled Jim Bost attendees how many had bought one of his cheap ebooks and gradually gone up to buying the $3000 cruise. Expecting every one of them to put up their hand.

Less than half did.

For three of them this was their first Jim Edwards purchase. This shook Jim so much he no longer sends anyone down a funnel. As soon as they have bought one product he lets them see the whole product range. It’s a lot quicker to build up customer value Jim says as many ignore the cheaper products and go for the mid to high ticket items.

He has disproved the funnel theory once and for all. It’s just that most of the rest of the world don’t know that. Fortunately for Jim.

Cheers

Tony

Reply
    Shane - December 12, 2010

    Interesting. I’ll have to have a look at that.

    One thing that strikes me as very important is this, however: My goal is not to get as many people as possible to buy high-priced products from me. My goal is to make relevant and useful offers whenever possible.
    However, it’s always good to challenge pre-set assumptions and test stuff out for yourself.

    Reply
Wayne Cochrane - December 12, 2010

Thanks for the video to replace the non-recording Shane.

Much appreciated!

I can’t comment on it yet, I will watch it after I get some sleep.
(After 4am here – been up all night as usual.)

Wayne.

Reply
Alex - December 12, 2010

Thanks a lot Shane – superb video, even more appreciated since you shot it after the live webinar.

I totally agree with your take on this – focus on list building and conversion.

Practical point – I’ve tried split testing with Google optimiser and totally failed, I know it sounds easy – just paste code in and BAM, but it flummoxed me.

But without split testing the whole thing is roulette and not business.

I am looking forward very much to where we go with this…

:-)

Alex

Reply
    Shane - December 12, 2010

    Website Optimizer can be a bit of a headache for anyone who doesn’t like to mess around with code, even though I guess it’s one of the easier solutions.

    In case you haven’t seen it yet, here’s a review for a wordpress split testing plugin, which makes using Optimizer a bit easier.

    One of the examples in the video, Visual Website Optimizer, is a very useful and extremely easy to use solution, by the way. The really good (and usually expensive) split testing solutions are only worth it if you already have traffic and income in reasonable amounts, though.

    For whatever product I’ll make on this method, I’ll be sure to seek out the best/cheapest solution.

    Reply
Peter Sundstrom - December 12, 2010

Shane, yet another great video and content!

BTW, I’m very impressed with your mouse drawing skills. Are you an artist in your spare time ;-)

Reply
    Shane - December 12, 2010

    Hi Peter,

    Thanks!

    Here’s the amazing secret to my “mouse drawing skills”:

    Reply
Marion Hermannsen - December 13, 2010

Hi Shane, this is a great presentation! My website has only been up and running for the last 4 months and I’ve concentrated on creating content rather than products for sale. Once I have 2 products (ebooks in the pipeline), I’ll come back to your suggestions. Still need to research squeeze pages and check out all the tools you recommend – so much to do and so little time!!! lol – can’t wait to see your results. Thanks again, Marion

Reply
Guillaume - January 7, 2015

Hi Shane,

I’ve just watched this video and as usual it’s full of good information.
I have a couple of question though :
1. According to you how long should the follow-up sequence be ?
2. You’re talking about turning this concept into a product but which one are you referring to ? HC and TCB are about the 1st stage of getting the lead and A/B testing. Since the video is from 2010 I’d think this product is now release is it ?

Cheers.
Guillaume

Reply
    Shane - January 8, 2015

    Hello Gillaume,

    1) How long does it take you to convert subscribers into customers? That’s how long the sequence should be. :)

    2) This product never happened. At the time, I was thinking that I might create an information product about this and I did teach something like this as part of my “Product Bootcamp” course, but that’s no longer available.

    Reply

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