ClickBank, popular affiliate network and cesspool of scammy make-money-online offers, have recently announced (kind of) a new set of guidelines. These guidelines could mean a very serious crackdown on said scammy offers. Is this the end of the “infinite upsell” era? Will some dignity and accountability finally return to this particular section of the ClickBank marketplace? Probably not.
Read on to see all the details of the new guidelines and learn why it probably won’t make a difference.
The New Guidelines
First, let’s go through the guidelines, accompanied by some comments from yours truly:
Most importantly, please do not significantly alter your Pitch Page after approval. We recognize that some changes are necessary for testing, but if you need to make significant changes to your page (such as earnings claims or images, sales messaging or video content), please notify your Account Manager so we can ensure the new page is also in compliance.
Ah, the good old bait-and-switch. It is a common practice among certain CB vendors to put up a harmless sales-page, wait for approval and then switch it out against the insultingly stupid, overhyped sales-page we’ve all become so accomodated to.
For Internet Marketing products: Per the new FTC information, sales material shouldn’t create the impression that customers can easily earn money without putting in much work, and should give specific ideas of how they’ll earn the money (e.g., content marketing, video marketing, social media, etc). Sales pages should also not overstate how much can realistically be made, or imply that earnings are guaranteed.
There go 95% of all the make-money-online sales-pitches. What they’re saying is: no blind offers, no “only one click” promises.
The FTC also strongly discourages false urgency/scarcity messaging (for example, “Only 3 copies left!”) when there is no actual scarcity. Closing the doors to new customers after a specified amount of time and reopening later is fine.
What?! I’m sure there were really only 3 copies left! Surely, they wouldn’t lie to us?!
Any Pitch Page references to ClickBank sales stats need to be verifiable by ClickBank, and need to have been earned by the methods being promoted. For example, selling an affiliate training product using sales snapshots from a vendor-only account is not allowed.
It would be a heck of a lot of work, actually enforcing this. It would also completely change the landscape and I expect that vendors will switch to PayPal-screenshots or other sources where they aren’t held accountable.
For vendors using video Pitch Pages, if a Buy Now button appears during the course of the video, the price must appear as well. We also request that vendors provide transcripts of video sales letters when submitting a product for approval.
Very harmless, compared to the others. I wonder why they only insist on showing the price on the sales-page for videos with appearing buttons.
For upsells, the initial product purchased must be valuable and usable on its own, without requiring the purchase of the upsell offers. Customers must also be able to immediately access their original purchase upon completion of their order, before being presented with upsell offers. An access link may be placed on the first upsell offer page, but the link must be very clear and conspicuous (i.e., not hidden or in a small font). We highly recommend that vendors use ClickBank’s official upsell flows to present upsell offers to customers.
That first part is practically un-enforcable. But the rules about access and link placement really throw a wrench into the typical product structure that starts with $37 and leads up to three- or even four-figure products after various upsells.
Please submit product approval requests at least several days before your launch, so that ClickBank has time to thoroughly review the offer and request changes if necessary. This is especially the case for products with video sales letters, since making changes to these can take time. We may not be able to accommodate last-minute requests.
This is in there to make it seem like they really will enforce the new rules. Whether or not that’s going to happen remains to be seen.
To prevent customer complaints, vendors should not close refund request tickets or switch tickets from Refund to Tech Support more than once, and the latter should only be used when actually trying to help the customer and save the sale.
And we finish off with a nice little insight into some more scammy vendor practices: Switching out ticket statuses from “refund” to “tech support”. Really, how low can you stoop?
What Happens Next?
Does this mean there will finally be peace in the kingdom of IM? The rules laid out would mean that about 95% of all the current make-money-onlin offers on ClickBank would no longer be approved and most of them would have to drastically change their offer pages and entire sales-structures for a chance to pass.
Call me a pessimist, but here are some reasons why I doubt this will make any difference:
Saying vs. Doing
Even before this update, there were regulations in place that should prevent a lot of the bad things that were (and are still) going on on ClickBank. The first point in the new regulations addresses the practice of switching out the sales-pages, after ClickBank approval. This is something that “everyone” was doing and the people at ClickBank knew about it. They were absolutely aware of the terrible sales-pages and scammy offers in their marketplace and therefore they were also aware of the fact that vendors switched out sales-pages. They simply turned a blind eye.
Who’s to say that they won’t just keep turning a blind eye?
No Public Statement
Something that strikes me as peculiar about these new guidelines is that they are nowhere to be found on the ClickBank website. They were mailed out to all (or most?) of the CB vendors. I got the list from Jon Volk’s blog and apparently, the list is genuine. But it’s not published on the CB blog, or in the newsfeed or anywhere else on the site.
I don’t know about you, but that seems pretty strange to me. It’s almost like they want to scare the vendors into behaving, but not put themselves in a position where they’re publicly accountable for the new guidelines.
It may just be too early to tell, though and for all I know, the new guidelines will be published in the coming days.
Nobody Needs ClickBank
Even if CB are absolutely serious about these new regulations and even if they are adamant in enforcing them, that doesn’t mean the scammy offers will stop. There are other affiliate networks. In my opinion, almost all of them are better than ClickBank in every possible way except one: ClickBank has the best name recognition and largest user base.
And even if they all crack down on crappy offers, vendors can still just run their own affiliate programs. In fact, they may just discover how great that can be. Sure, there are benefits to having your offer on an affiliate marketplace. But let’s just say: I’m not exactly a huge vendor, but I’ve already saved five figures in fees by running my own affiliate program, instead of going with ClickBank.
The Bright Side
Whether or not we will see a big difference in the ClickBank marketplace anytime soon is uncertain. The mere fact that these new rules were drafted and sent out is already a good sign, though. It means that there is some kind of a response to scammy offers and some kind of movement against them. There’s hope that vendors who sell hopes and dreams instead of legitimate products will find find themselves in increasingly unpleasant circumstances and may even have to rething their position at some point.
Until then, my universal rule for purchasing IM products remains the same as always: buy from people who’ve given you reason to trust them, not from people making fancy promises.