Why the Name Change?

Just about one year has passed, since I wrote the first post on RichQuickReview and launched it as a new site. Back then, the plan was to create a simple review site. As soon as I ventured into online marketing, it became clear that trying to find an honest review of a marketing-related product was like searching for a precious needle in a huge haystack made of hype and lies.

I saw an opportunity in this and started creating a few reviews that were factual, informative and straight-forward. The name RichQuickReview was supposed to be descriptive, but in a tounge-in-cheek way. The “rich quick” part in the name was never meant seriously. In terms of branding, the name was pretty stupid, but it took me a while to realize that.

At least the “review” part made sense, since that was the main purpose of the site. At the same time, I wanted to add some extra value to the site, so I wrote about some more general marketing related stuff that I had learnt or was learning myself.

Over time, the site evolved. I wrote more content and fewer reviews, I stopped reviewing “make money online” type products almost entirely (most of them are a let-down) and started testing lots of SEO tools and services instead. The name “RichQuickReview” was becoming increasingly inaccurate.

At some point in the summer of 2010, I decided to start marketing to the Internet marketing market. That was never my original intention, but it’s just something that made sense, after a while, as there was an increasing demand for the kind of content I was creating and I was enjoying the content creation for this niche very much. Since then, I’ve started to create a range of products, I’ve written more non-review content, I’ve started a newsletter and run webinars. This site has been something of a central hub for all this activity and the mismatch between the purpose and the name of the site became painfully apparent.

Why IM Impact?

There are many reasons why I chose IM Impact as the new name. In it’s simplest form “IM” simply informs about the general topic of the site (internet marketing) and “impact” describes something of an underlying principle of the direction I’ve taken my marketing efforts in. For example, I’m moving away from the mini-site concept and focusing more on larger sites that rank for several keywords, that have higher quality content and that are more likely to get repeat visitors. In short, I’m building sites that “pack some punch” and are more than just empty shells built to contain affiliate links or ads.

More importantly, I’m focusing a lot of effort on creating products (in several markets) and my goal is to create products that have a real, lasting impact on their market. I want to push and expand the boundaries instead of just being a “me-too” player in a market.

Finally, I chose this name because it’s short and not too descriptive. This way, as my approach keeps evolving, the name will still be usable and not suffer the same fate as it’s predecessor.

With that said, I hope you like the new name and the new look. I have no doubt that you’ll like some of the new content I’m working on.

Thanks for reading!

Best regards,

Today’s post is a very special one, because it is the first in a series of interviews with Internet marketing experts from many different fields of expertise like SEO, PPC, social media etc.

My first guest is Gary Gregory from Google Sniper Keywords. He is probably the most experienced Google Sniper out there, with over 100 sniper sites under his belt. In the interview, we talk about some of the most common difficulties people have when they start out with online marketing, find out what Gary’s manual and training is all about and learn why it pays off to be stubborn, in this business.

Below, you can find the download link as well as the straming player for listening to the interview. Enjoy!

[Audio clip: view full post to listen]

Download Link

Part 1

Part 2

Okay, I gotta be honest with you: I feel like apologizing for these videos…

Even though I have made many videos before these, this was the first time I did a screencast. Somehow, I managed to make every mistake in the book with these videos. Instead of going and redoing them, I decided to just publish them and move on to the next one. I’m already working on my next review including a video, so I just want to keep moving forward.

The coming videos will be way better than this. Promise.

All the best,