A few days ago, I launched my first “proper” online contest.
I had done a couple of very simple contests before, where I would compile entrants manually and pick winners via random numbers, but this was the first time I created a contest using a dedicated software to do so and with more bells and whistles I’d ever been able to add before.
In this post, I’ll show you all the results I got from running the contest and break down all the lessons I’ve learned from it. Be warned, though: what you’ll read below is probably not what you’re expecting…

