Search engine optimization has always been a moving target. Algorithms change, people’s expectations of websites and web content change and SEOs need to adjust accordingly to keep up.
The Google Panda update of March 2011 and many of the subsequent updates have shook up the SEO world to a greater degree than any updates before that (at least since I’ve been involved in SEO). As a consequence, there’s quite a bit of conflicting and misleading or simply out-dated information about SEO floating around right now.
In this article, we’ll take a close look at exactly what the new SEO landscape looks like and what you can do to rise to the top, once more.
Read more »







