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A “Unique Selling Proposition” is your message about what sets you, your business, your brand apart from all the others. USPs are something of a marketing fundamental, but knowing about them and actually implementing them in your business are two entirely different things. And if you’re a blogger, a marketer or a product creator, is …

Welcome to my second post covering an aspect of psychology in the selling process. This time, we’ll take a closer look at social proof, undoubtedly one of the most crucial and most powerful principles, underlying many methods of persuasion. Read on to see what social proof is all about and how it’s used in marketing …

This is the first entry in a series of posts I’ll be doing about sales psychology. This won’t be a series of consecutive posts but rather a subject that I’ll post about from time to time. In the series, you’ll learn about specific techniques that can be used to increase sales and conversions. Once you’ve …

An explanation of why I rate instant upsells as “scammy”.