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Advanced Customer Analytics: Roundup Review

There are many tools you can use to measure your website traffic (see this roundup) and get varying degrees of data and insight about your visitors. For subscription based businesses, apps and some other business models, it makes sense to take things a step further and that's where advanced customer analytics come in.

In this roundup, I'm comparing Kissmetrics, Mixpanel, Woopra, Calq, Indicative and Trakio.​

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Turning WordPress into a Sales-Machine – OptimizePress and Alternatives

OptimizePress is a very popular theme that transforms a WordPress website into something like a Swiss army knife for marketers. With it, you can easily create sales-pages, launch-pages and lead capture pages.

However, it is not the only theme of this kind and neither is it the newest. Is OptimizePress 2.0 the best option, or is there an alternative that’s better suited to your business?

Read this review to find out which of the following solutions takes the crown: 10 Minute Pages, Authority Pro 3FlexSqueeze, InstaBuilder, OptimizePress 2.0, Premise, ProAffiliate Theme, ProfitsTheme, PT InstantSalesPress Pro or WP Enlighten.

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17

LeadPages or OptimizePress 2?

I’ve published a review which pitted OptimizePress 2 against all the major WordPress sales-page-building themes and plugins. I’ve also published a review of LeadPages, which is an online application made for creating landing pages of various kinds.

OptimizePress 2.0 and LeadPages can’t really be called similar products, but there is quite a bit of overlap in their purpose.

To avoid any confusion and preemptively answer a question that’s bound to be on many people’s minds, here’s my tak eon LeadPages vs. OptimizePress 2:
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16

LeadPages Review

Some web-pages are important, pivotal points in your business. Pages like opt-in pages, post-opt-in confirmation pages and webinar registration pages, for example.

Getting a higher conversion rate on such a pivotal page has a positive effect that carries on all the way through your funnel.

LeadPages is a software-as-a-service solution that is meant to make it especially easy to create (and improve) exactly these kinds of pivotal landing pages in your business. Check out this review to find out exactly what this software offers and whether it stands up to closer scrutiny.

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Visual Editors for WordPress – Roundup Review

WordPress is a brilliant platform for creating all kinds of websites and its popularity is well deserved. However, it was originally conceived as a simple blogging platform and if you use it for anything other than blogging, it does sometimes show its humble roots.

As soon as you want to create content that goes beyond text with basic formatting (e.g. columns, tabbed content, etc.), the WordPress editor can feel awfully limited. In response to this problem, various solutions have sprung up, that replace the WordPress editor with sophisticated drag-and-drop interfaces.

What do these plugins actually offer and do any of them really improve upon the standard editor? Read on to find out.
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2

Postling Review

Postling provides a “social media inbox” – a simple interface for you to manage and monitor social media and even blogs.

Does Postling’s less-is-more approach make for the killer app you’ve been waiting for, or does the tool under-deliver?

Watch this quick video review and tour, to find out:

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