Lately, there have been tons of big launches. And many of them have not been nearly interesting enough, from a marketing perspective, to be worthy of a Guru Popcorn episode. In today’s episode I have a look at Link Liberation 2.0. On the one hand, there is some interesting marketing stuff going on there and …
Read more »In today’s episode of Guru Popcorn, I take a close look at the first pre-launch video for Kajabi, a tricked-out media/product/membership platform. There’s a lot of interesting stuff going on in the video and with the marketing of Kajabi in general. To everyone’s great relief, this might just turn out to be “not your average …
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Another “big launch” is upon us and so it’s time for another installment of Guru Popcorn! This time around, Mike Filsaime and Chris Farrell are going to woo us with four videos and then ask for $2.000 (probably). What’s the product? AffiliateDotCom is apparently what they’re going to name it. Which is weird. Since Filsaime …
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Wow. Just wow. That was my first reaction to Perpetual Traffic Formula, or rather the free report, which you can get here and which is the first part of a launch sequence for Ryan Deiss’ next product. The landing page is really slick and awesome looking and the report itself has great production quality as …
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Dear Internet marketers and marketing “Gurus”, please, please stop using the Video Boss formula for your pre-launch videos. I don’t know about you, but I just can’t take it anymore. Case in point: The new Product Launch Formula videos by Jeff Walker. Okay, I guess I know where this is coming from. It’s the same …
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Today, I want to introduce a new, ongoing series for this blog. I’m calling it “Guru Popcorn” and it’s all about Internet marketing Gurus and their big product launches. As I’m sure you know, the Internet marketing space sees big, elaborate launches for products in the $2000 price range on a regular basis. While I have never been a customer for these products, I really like to follow the pre-launch process and see how marketers build up hype and excitement…
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