Archive

Category Archives for "Marketing"
6

Best WordPress Plugin for Creating Tables

This post is just a quick and well deserved shout-out to Tobias Bäthge, the creator of the WP Table Reloaded plugin. I’ve just implemented this plugin for my Internet marketing product reviews page.  That’s the page where I keep an overview of all the products I’ve reviewed so far. Before I used WP Table Reloaded, that table always looked a bit messy, and keeping it up to date was a hassle. If you go check it out now, you’ll see that it’s very tidy and neat looking and it’s now very easy for me to edit and update.  The tables WP Table Reloaded creates can even be made sortable and searchable.

I don’t really want to go in-depth on this, so let me just say: if you use or want to use any kind of tables on a WordPress site, do yourself a favour and get the plugin.

2

Disappointed With “Make Money Online” Products

I have a confession to make: There are several products sitting on my hard drive that I wanted to review on this blog, but never got around to it. Actually, “never got around to it” doesn’t describe the real issue. I didn’t want to review these products once I had a closer look at them.

In this post, I explain a big problem I see with “Make Money Online” guides and what I want to change on RQR because of this. Also, in case you’re wondering why I didn’t post for a long time, I’ll briefly explain at the end of this post.

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The Free Line

The Free Line

This post is about the concept of the “Free Line”, the line that separates stuff you give away for free from stuff that you charge for. The Free Line is a concept that I first heard Eben Pagan talk about (though I don’t know if he coined the term) and it’s one of the things that is drastically different in online marketing, compared to “traditional” offline marketing.

Read on to learn exactly what the Free Line is and how it’s placement can dramatically impact your business.

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Marketing Psychology: Social Proof

Psychology: Social Proof

Welcome to my second post covering an aspect of psychology in the selling process. This time, we’ll take a closer look at social proof, undoubtedly one of the most crucial and most powerful principles, underlying many methods of persuasion.

Read on to see what social proof is all about and how it’s used in marketing to make people buy, buy, buy…

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3

(Very) Basic Market Research

Market Research Image

Market research is usually concerned with the demographics of a market, the amount and kind of competition you can expect, evaluation of what type of content and delivery the target demographic responds to etc.

For this article, I want to take the market research down a notch and present you a very simple, very basic research “method” that you should be applying on a regular basis as an online marketer. Especially if you are new to this game.

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3

Marketing Psychology: Commitment Bias

Commitment Bias

This is the first entry in a series of posts I’ll be doing about sales psychology. This won’t be a series of consecutive posts but rather a subject that I’ll post about from time to time. In the series, you’ll learn about specific techniques that can be used to increase sales and conversions. Once you’ve read about them, you’ll soon recognize them in many advertising campaigns online and off.

To start off, I want to introduce an easily exploitable psychological bias called the commitment bias.

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8

Internet Marketing Tribes

Tribal Internet Marketing

IMPORTANT UPDATE

There is now a new post, which is basically a better and more up-to-date version of everything that’s written here. I strongly recommend that you read this post about how to start an online business, instead of the one below.

A few days ago, Darren Rowse (Pro Blogger), Chris Brogan (Trust Agents), Sonia Simone and Brian Clark (both Copyblogger) launched a new membership site called “The Third Tribe”. You’ve probably heard of it, since it made something of a splash.

This post is not another Third Tribe rant. Others have already done that better than I ever could. If you take just one thing from this post, let it be this: Go to Griz’s Third Tribe review and read it. It makes a more than excellent case and is very much worth reading.

If you take another thing from this post, then it’s a clearer and less biased overview of Internet marketing “tribes” that follows below:

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