Category Archives for "Marketing"

My New Affiliate Program: Webinar Recording

The IM Impact/SwissMadeMarketing affiliate program is now officially launched! Why SwissMadeMarketing? You’ll see in the video below. This is the affiliate program where you can promote all of my products and all joint products I have with business partners and earn tons of money for it. And I mean that. This program was built with one goal in mind: Make it ridiculously lucrative for my affiliates. Because what’s good for my affiliates is good for me.

Check out the video below to see the recording of the launch webinar, where I explain all the details:

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How to Get More Recognition as a Blogger, Marketer or Product Creator

A “Unique Selling Proposition” is your message about what sets you, your business, your brand apart from all the others. USPs are something of a marketing fundamental, but knowing about them and actually implementing them in your business are two entirely different things. And if you’re a blogger, a marketer or a product creator, is branding even one of the things on your mind?

Well, if you’d like to get a better response from people in your market, if you’d like to make more sales and if you’d like to get more comments on your blog, then your USP might have more to contribute to your goals than you suspected. And instead of talking fluff around the subject or giving you a vapid 10-point list, I decided to give you a very practical example of how to apply a USP, that you can test right away. And don’t worry about branding your entire business just yet. You can use this method for any single piece of content you create.

Watch the video below to see what I mean:

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Making Money Online vs. Building an Online Business

Are you working on “making money online” or on building a business? You may wonder if there’s even a difference – after all, isn’t the purpose of a business to make money? Of course, much of it comes down to how you want to define each expression, but let me illustrate a big difference in mindset that I believe is reflected in these two option

Watch the video and see the rest of this article to see how you can make sure you’re on the right track.

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Selling Non-Existant Products…

This post is a rant. It’s a rant about one of those things that are going on in Internet marketing that are all kinds of bad, but everybody does it because they’re all lazy and greedy and they can get away with it. What I’m talking about in this particular case is people selling products that don’t exist yet. As a customer, that’s just a slap in the face, when you are presented with a completely empty members-area, after you’ve handed over substantial amounts of your hard-earned cash.

But, instead of only complaining about it, I also offer some suggestions of what to do instead.

Check out the video below:
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“Coaching Offer” Phone-Call Scam

Admittedly, I always say negative things about products that are bad and I do occasionally point and laugh at silly marketers. But I don’t want product-bashing to be “my thing” and I know that there’s more value in providing useful information that can help you move forward than in railing on about everything that’s wrong in the Internet marketing space.

Having said that, there are times when people need to be warned and when a rant is in order. Now is one of those times.

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The Truth About the Membership Site Model

Membership sites or continuity programs (same thing) are very popular among Internet marketers. In certain circles it’s almost mandatory to have some type of continuity program to add as an upsell to whatever the latest product is, that you’re launching. And of course, there are also tons of product about how you can get incredibly rich by creating membership sites.

But among all the noise, what is actual fact, when it comes to the membership site model? To find out, I decided to create a survey.

Here are the results:
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