Category Archives for "Marketing"

Why High-Pressure Selling is Antiquated

Everybody loves buying things, but most of us hate being sold to. Sales and advertising have negative connotations for many people and that’s because it makes them think of products being pushed on them. This is in no way unique to online marketing or the Internet marketing niche. Far from it. Pushy sales-people and -tactics have been around since long before the Internet came along.

In fact, online marketing is the perfect remedy against high-pressure selling, because it offers better alternatives.

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Information Overload?

A few months ago, I sent out surveys to several groups of online marketers. My goal was to find out what the biggest problems and “sticking points” for online marketers were and part of the reason for that was that I wanted to find out if I could detect demand for a product or service I could provide. Quite surprisingly, the results showed that the number one biggest problem for most online marketers had nothing to do with online marketing.


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My New Affiliate Program: Webinar Recording

The IM Impact/SwissMadeMarketing affiliate program is now officially launched! Why SwissMadeMarketing? You’ll see in the video below. This is the affiliate program where you can promote all of my products and all joint products I have with business partners and earn tons of money for it. And I mean that. This program was built with one goal in mind: Make it ridiculously lucrative for my affiliates. Because what’s good for my affiliates is good for me.

Check out the video below to see the recording of the launch webinar, where I explain all the details:

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How to Get More Recognition as a Blogger, Marketer or Product Creator

A “Unique Selling Proposition” is your message about what sets you, your business, your brand apart from all the others. USPs are something of a marketing fundamental, but knowing about them and actually implementing them in your business are two entirely different things. And if you’re a blogger, a marketer or a product creator, is branding even one of the things on your mind?

Well, if you’d like to get a better response from people in your market, if you’d like to make more sales and if you’d like to get more comments on your blog, then your USP might have more to contribute to your goals than you suspected. And instead of talking fluff around the subject or giving you a vapid 10-point list, I decided to give you a very practical example of how to apply a USP, that you can test right away. And don’t worry about branding your entire business just yet. You can use this method for any single piece of content you create.

Watch the video below to see what I mean:

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Making Money Online vs. Building an Online Business

Are you working on “making money online” or on building a business? You may wonder if there’s even a difference – after all, isn’t the purpose of a business to make money? Of course, much of it comes down to how you want to define each expression, but let me illustrate a big difference in mindset that I believe is reflected in these two option

Watch the video and see the rest of this article to see how you can make sure you’re on the right track.

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