A “Unique Selling Proposition” is your message about what sets you, your business, your brand apart from all the others. USPs are something of a marketing fundamental, but knowing about them and actually implementing them in your business are two entirely different things. And if you’re a blogger, a marketer or a product creator, is branding even one of the things on your mind?
Well, if you’d like to get a better response from people in your market, if you’d like to make more sales and if you’d like to get more comments on your blog, then your USP might have more to contribute to your goals than you suspected. And instead of talking fluff around the subject or giving you a vapid 10-point list, I decided to give you a very practical example of how to apply a USP, that you can test right away. And don’t worry about branding your entire business just yet. You can use this method for any single piece of content you create.
Watch the video below to see what I mean:
Are you working on “making money online” or on building a business? You may wonder if there’s even a difference – after all, isn’t the purpose of a business to make money? Of course, much of it comes down to how you want to define each expression, but let me illustrate a big difference in mindset that I believe is reflected in these two option
Watch the video and see the rest of this article to see how you can make sure you’re on the right track.
This post is a rant. It’s a rant about one of those things that are going on in Internet marketing that are all kinds of bad, but everybody does it because they’re all lazy and greedy and they can get away with it. What I’m talking about in this particular case is people selling products that don’t exist yet. As a customer, that’s just a slap in the face, when you are presented with a completely empty members-area, after you’ve handed over substantial amounts of your hard-earned cash.
But, instead of only complaining about it, I also offer some suggestions of what to do instead.
Check out the video below:
Admittedly, I always say negative things about products that are bad and I do occasionally point and laugh at silly marketers. But I don’t want product-bashing to be “my thing” and I know that there’s more value in providing useful information that can help you move forward than in railing on about everything that’s wrong in the Internet marketing space.
Having said that, there are times when people need to be warned and when a rant is in order. Now is one of those times.
Membership sites or continuity programs (same thing) are very popular among Internet marketers. In certain circles it’s almost mandatory to have some type of continuity program to add as an upsell to whatever the latest product is, that you’re launching. And of course, there are also tons of product about how you can get incredibly rich by creating membership sites.
But among all the noise, what is actual fact, when it comes to the membership site model? To find out, I decided to create a survey.
Here are the results:
Now that we’ve gotten the inside scoop on Kajabi, it’s time for my “final” verdict. It isn’t really final, as the product will keep evolving and there are some open questions I have yet to find any answers to.
As you can tell by the title, I’m not exactly recommending Kajabi. However, I want to make it clear that I don’t mean to bash the product unreasonably and i do think that it has some absolutely phenomenal features. But I’m guessing there are already enough “reviews” out there, that will tell you all about how great Kajabi is…
Read on to see what the two biggest problems with Kajabi are…