Archive

Category Archives for "Marketing"
33

How to Promote Without Being Salesy

If you’re subscribed to many online marketing related newsletters, you’ll notice that they tend to do an awful lot of promotions (a.k.a. product pushing). And if you’re subscribed to mine, you might notice that usually don’t do a lot of that kind of thing, at all.

Most people don’t like being “salesy” and pushing products on people. Ideally, we could run a business that makes us a lot of money, without having to promote stuff all the time. And that’s exactly what I’m doing with IM Impact.

How can you promote stuff and make money, without being salesy? Read on to find out!

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28

How to Be Invaluable

In many ways, marketing is about making yourself, your product or your brand noticeable. If you can stand out from the crowd and offer something unique or superior, half your marketing is already done.

The good news is that there is one simple factor that will contribute to you standing out from the crowd more than anything else and in this post, I’ll tell you exactly what it is.

Watch the video below to see what I mean:
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47

The Fine Art of Failing Forward

In my post about the lessons I learned during the past year, I mentioned that along with quite a lot of success, I also experienced a lot of failure in 2011. I lost quite a lot of time and money on projects that failed for one reason or another; sometimes because of unfortunate circumstances and sometimes simply because of bad decision-making on my part.

Based on the reaction I got in the comments to said post, as well as in my inbox, I was inspired to dive a little deeper into the topic of success and failure for self-made entrepreneurs (or any kind of entrepreneur, for that matter).
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31

Scale and Momentum: A Look Back at 2011

Just like last year, I want to share the most important lessons that I learned during the previous 12 months. Both from a business perspective and in my personal life, it was a successful year, although it was also a year filled with many unexpected turns, plenty of challenge and at least as many setbacks as victories.

Without further ado, here are the top lessons learned in 2011:
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76

The Best Way to Start With Online Marketing

I frequently receive emails with questions along the lines of “what’s the best way for me to start earning money online?” or “I’ve been trying my hand at Internet Marketing for months/years but haven’t made a cent. What should I do to change that?” or “how can I start a successful online business/make my online business more successful?”.

I always find it quite difficult to answer these questions, because there is no simple, one-size-fits-all answer. In this post, I want to give answers that cover as many bases as possible.

If you’re on square one or feel stuck with your online marketing ventures, here’s everything you need to know to get started in the right direction.
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39

Online Marketing is Dead

It’s a quiet week in online marketing when no one declares the end of affiliate marketing, the end of SEO, the end of e-commerce, the end of the gravy-train or something of that ilk.

This post is not about declaring the death of anything, but it’s also not a post to reassure you about the future of online business. Instead, I want to talk about the reality of online marketing and the big mistakes that come with too much optimism as well as too much pessimism about it.
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22

How to Make Minor Adjustments to Your WordPress Theme

Ever wanted to make just some minor adjustments to your WordPress theme’s design, but didn’t know how? In this post, I’ll show you the easiest way to tweak a site’s design, even if you have almost no coding skills at all.

This post is partially in response to a question I was asked after publishing my post about fonts and the importance of making your text as easily readable as possible. Of course, it’s nice to know which fonts to use and what size the text should be, but how do you actually change these settings in your own WordPress theme?

Watch the video below to find out:
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