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Category Archives for "Marketing"

Introducing the Impact App of the Week

This week, I’m introducing a new show called the “App of the Week”.

If you’re an email subscriber, you already know about this (because subscribers always get extra special treatment, around here).

What is the App of the Week all about, why should you care and how can you take part?

Read on to find out…

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Webinar Connect and the New Traffic Paradigm

With Webinar Connect, I’ve released a new software product that helps anyone who hosts webinars get more registrations and get more traffic. The product is one in a series of releases and while all the products are separate entities, they all fit together with my overall business strategy and the topics I cover on this site.

Read on to find out why Webinar Connect was created and how it fits into the New Traffic Paradigm.
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How to Promote Without Being Salesy

If you’re subscribed to many online marketing related newsletters, you’ll notice that they tend to do an awful lot of promotions (a.k.a. product pushing). And if you’re subscribed to mine, you might notice that usually don’t do a lot of that kind of thing, at all.

Most people don’t like being “salesy” and pushing products on people. Ideally, we could run a business that makes us a lot of money, without having to promote stuff all the time. And that’s exactly what I’m doing with IM Impact.

How can you promote stuff and make money, without being salesy? Read on to find out!

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How to Be Invaluable

In many ways, marketing is about making yourself, your product or your brand noticeable. If you can stand out from the crowd and offer something unique or superior, half your marketing is already done.

The good news is that there is one simple factor that will contribute to you standing out from the crowd more than anything else and in this post, I’ll tell you exactly what it is.

Watch the video below to see what I mean:
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The Fine Art of Failing Forward

In my post about the lessons I learned during the past year, I mentioned that along with quite a lot of success, I also experienced a lot of failure in 2011. I lost quite a lot of time and money on projects that failed for one reason or another; sometimes because of unfortunate circumstances and sometimes simply because of bad decision-making on my part.

Based on the reaction I got in the comments to said post, as well as in my inbox, I was inspired to dive a little deeper into the topic of success and failure for self-made entrepreneurs (or any kind of entrepreneur, for that matter).
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