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Category Archives for "Marketing"
12

Design for Non-Designers: Fonts

As stated in my previous post about enhancing your website with graphics, I am not a designer. Despite this, I have often been asked about what fonts I use or how I created a certain text effect during webinars or after posting a new video.

So, in today’s post, I want to share with you what little I know about selecting and using fonts for websites, video presentations or any other purpose, in such a way that it makes people go “wow, that looks neat”.
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15

Design for Non-Designers: Graphics

I am not a designer. I don’t claim to be capable of creating good design and I wouldn’t even claim that I have particularly good taste in design. I am, however, a fan of good design and I get asked about the graphics I use for my blog posts and video presentations quite frequently. Hence this post.

Graphics and design are important to me for all of my websites. The visuals of any site are what form the “first impression” and are therefore relevant to conversions and profit. Just like you dress well when you want to make a good impression, even though you know that your clothes don’t convey your personality, you should make sure that your website is visually appealing, even though you know the content is more important.
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13

ClickBank Crackdown?

ClickBank, popular affiliate network and cesspool of scammy make-money-online offers, have recently announced (kind of) a new set of guidelines. These guidelines could mean a very serious crackdown on said scammy offers. Is this the end of the “infinite upsell” era? Will some dignity and accountability finally return to this particular section of the ClickBank marketplace? Probably not.

Read on to see all the details of the new guidelines and learn why it probably won’t make a difference.


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8

Why High-Pressure Selling is Antiquated

Everybody loves buying things, but most of us hate being sold to. Sales and advertising have negative connotations for many people and that’s because it makes them think of products being pushed on them. This is in no way unique to online marketing or the Internet marketing niche. Far from it. Pushy sales-people and -tactics have been around since long before the Internet came along.

In fact, online marketing is the perfect remedy against high-pressure selling, because it offers better alternatives.


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2

Information Overload?

A few months ago, I sent out surveys to several groups of online marketers. My goal was to find out what the biggest problems and “sticking points” for online marketers were and part of the reason for that was that I wanted to find out if I could detect demand for a product or service I could provide. Quite surprisingly, the results showed that the number one biggest problem for most online marketers had nothing to do with online marketing.

 

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10

My New Affiliate Program: Webinar Recording

The IM Impact/SwissMadeMarketing affiliate program is now officially launched! Why SwissMadeMarketing? You’ll see in the video below. This is the affiliate program where you can promote all of my products and all joint products I have with business partners and earn tons of money for it. And I mean that. This program was built with one goal in mind: Make it ridiculously lucrative for my affiliates. Because what’s good for my affiliates is good for me.

Check out the video below to see the recording of the launch webinar, where I explain all the details:

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