Archive

Category Archives for "Marketing"
31

Scale and Momentum: A Look Back at 2011

Just like last year, I want to share the most important lessons that I learned during the previous 12 months. Both from a business perspective and in my personal life, it was a successful year, although it was also a year filled with many unexpected turns, plenty of challenge and at least as many setbacks as victories.

Without further ado, here are the top lessons learned in 2011:
Continue reading

76

The Best Way to Start With Online Marketing

I frequently receive emails with questions along the lines of “what’s the best way for me to start earning money online?” or “I’ve been trying my hand at Internet Marketing for months/years but haven’t made a cent. What should I do to change that?” or “how can I start a successful online business/make my online business more successful?”.

I always find it quite difficult to answer these questions, because there is no simple, one-size-fits-all answer. In this post, I want to give answers that cover as many bases as possible.

If you’re on square one or feel stuck with your online marketing ventures, here’s everything you need to know to get started in the right direction.
Continue reading

39

Online Marketing is Dead

It’s a quiet week in online marketing when no one declares the end of affiliate marketing, the end of SEO, the end of e-commerce, the end of the gravy-train or something of that ilk.

This post is not about declaring the death of anything, but it’s also not a post to reassure you about the future of online business. Instead, I want to talk about the reality of online marketing and the big mistakes that come with too much optimism as well as too much pessimism about it.
Continue reading

22

How to Make Minor Adjustments to Your WordPress Theme

Ever wanted to make just some minor adjustments to your WordPress theme’s design, but didn’t know how? In this post, I’ll show you the easiest way to tweak a site’s design, even if you have almost no coding skills at all.

This post is partially in response to a question I was asked after publishing my post about fonts and the importance of making your text as easily readable as possible. Of course, it’s nice to know which fonts to use and what size the text should be, but how do you actually change these settings in your own WordPress theme?

Watch the video below to find out:
Continue reading

12

Design for Non-Designers: Fonts

As stated in my previous post about enhancing your website with graphics, I am not a designer. Despite this, I have often been asked about what fonts I use or how I created a certain text effect during webinars or after posting a new video.

So, in today’s post, I want to share with you what little I know about selecting and using fonts for websites, video presentations or any other purpose, in such a way that it makes people go “wow, that looks neat”.
Continue reading

15

Design for Non-Designers: Graphics

I am not a designer. I don’t claim to be capable of creating good design and I wouldn’t even claim that I have particularly good taste in design. I am, however, a fan of good design and I get asked about the graphics I use for my blog posts and video presentations quite frequently. Hence this post.

Graphics and design are important to me for all of my websites. The visuals of any site are what form the “first impression” and are therefore relevant to conversions and profit. Just like you dress well when you want to make a good impression, even though you know that your clothes don’t convey your personality, you should make sure that your website is visually appealing, even though you know the content is more important.
Continue reading

13

ClickBank Crackdown?

ClickBank, popular affiliate network and cesspool of scammy make-money-online offers, have recently announced (kind of) a new set of guidelines. These guidelines could mean a very serious crackdown on said scammy offers. Is this the end of the “infinite upsell” era? Will some dignity and accountability finally return to this particular section of the ClickBank marketplace? Probably not.

Read on to see all the details of the new guidelines and learn why it probably won’t make a difference.


Continue reading