Archives

A few months ago, I sent out surveys to several groups of online marketers. My goal was to find out what the biggest problems and “sticking points” for online marketers were and part of the reason for that was that I wanted to find out if I could detect demand for a product or service …

The year has come to a close and what a year it has been! In this post, let me share part of my journey as well as lessons learnt in 2010.         1) Marketing Matters At the beginning of this year, I was already an entrepreneur and (almost) completely self-employed. In fact, …

Are you working on “making money online” or on building a business? You may wonder if there’s even a difference – after all, isn’t the purpose of a business to make money? Of course, much of it comes down to how you want to define each expression, but let me illustrate a big difference in …

This post is a rant. It’s a rant about one of those things that are going on in Internet marketing that are all kinds of bad, but everybody does it because they’re all lazy and greedy and they can get away with it. What I’m talking about in this particular case is people selling products …

Here’s a (long) video-presentation on the topic of “Funnels”. Whether you use an autoresponder, a multi-page website, a series of content like in the typical product launch or even one-on-one follow-up with your prospects on the phone or face-to-face (in the offline world), you’re using a sales-funnel of sorts. And if you aren’t, then your …

I’ve said it before and I’ll say it again: I am not a “guru-basher”. Yes, I say negative things about products that are bad and I do occasionally point and laugh at silly marketers. But I don’t want product-bashing to be “my thing” and I know that there’s more value in providing useful information that …

Membership sites or continuity programs (same thing) are very popular among Internet marketers. In certain circles it’s almost mandatory to have some type of continuity program to add as an upsell to whatever the latest product is, that you’re launching. And of course, there are also tons of product about how you can get incredibly …