So far in the challenge, we’ve picked a group of keywords, set up a site and added keyword-relevant content, started building backlinks to one specific page on our site on a regular basis and picked a “backup” keyword group that we can use to repeat the whole process on a second site. Next, we’re going to add a little more oomph to our backlink building.
If you’re familiar with some of my stuff, then you’ve probably heard me talk about “link reinforcement”. This is the principle we’re going to start making use of, next. In case you aren’t yet familiar with the concept, here’s a explanation:
Link reinforcement is simply the process of “backlinking your backlinks” or, more accurately, building backlinks to pages that contain your backlinks.
Here’s a simple example: You register at a forum and create a forum profile link to your site. Now, you build links to your profile page on that forum, adding a second layer of backlinks.
The reason for doing this is that by reinforcing your backlinks like this, you increase their value to your site. One of the criteria used by Google to determine how valuable or important a backlink is, is by looking at how many other sites are linking to the page containing that backlink. If there are dozens or even hundreds of links pointing to the page containing your backlink, it will give your rankings a much more significant bump than if there were no backlinks to your backlink.
Link reinforcement is an essential component to the way I personally build backlinks. I like to create several pages, linking back to my site and then backlink those pages heavily (hundreds or even thousands of links to the page). I call these pages “link hubs”.
1 Build three link hubs.
Create three properties containing a backlink to your target page, that you will then reinforce by building more backlinks to them. Where to create those hubs? Basically, anywhere where you get an anchor-text, dofollow backlink is good. Even better if you can build a link on a high-PR domain, where the page you create might get some link-juice from the homepage. Here are two options:
Option 1: Web 2.0 Sites
Here are some of my favourites:
Option 2: Profile on High-PR Forum
Links from high-PR forums or even signature links within individual posts and threads can sometimes be made quite powerful with a bit of link reinforcement. Where to find such forums? One way is to go to http://www.big-boards.com/ and take a look at the forums listed there. Another option is to find forums by their footprint (a footprint is some piece of text that all forums based on a particular platform have in common).
Here are some footprints you can use:
- “powered by phpbb” site:*/forum [keyword]
- “powered by vbulletin” site:*/forum [keyword]
- “powered by smf” site:*/forum [keyword]
Type these into Google and use SEO Quake to find the ones forums with high pagerank. The forums don’t have to have anything to do with the topic of your website, the keywords are just used to find various lists of forums. Instead of the site:*/forum parameter, you can also try inurl:forum or other variations.
The point is: Find a bunch of forums with high PR, create a profile and add your backlink to it, then start building links to that profile page.
2 Include link reinforcement in your link-building ritual.
In the previous step of the challenge, we started a daily backlinking habit (a.k.a. “the grind”). It could be something like submitting one article a day to a blog network, or just taking out a fixed amount of time each day to build links to your AdSense site. Now, include building links to your three hubs as part of this daily ritual.
That’s all for this update.
Let me know how things are going for you, so far!