Category Archives for "E-Mail Marketing"

What’s the Best Autoresponder/Email Marketing Tool to Use?

Email marketing is the cornerstone of many online businesses. And the tools you use to manage your email marketing can make a huge difference to your bottom line.

It's no wonder, then, that "which autoresponder do you recommend?" is a question I receive quite often.

In today's post, we'll take a look at the two major cateogries of email marketing solutions and I'll tell you which specific service I recommend (and why).​

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Guide: How to Build Your List During a Product Launch

One of the best sources of new subscribers for my email lists are product launches. Whenever I release or re-release a product, it always means getting lots of new, highly valuable leads.

As outlined in the post where I describe my entire system for building product-based businesses, it’s very important to get the lead generation setup right when you first launch a product. In this post, you’ll discover the exact setup (including recommended tools) for the three types of lead generation you should put in place to get the most out of your next launch.

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Gmail Tabs: What Email Marketers Need to Know

Recently, Google rolled out a new “tabs” feature for Gmail users. Your email now gets automatically sorted into several categories like “promotions”, “social” or “forums”.

From reactions I’ve seen so far, for everyone who likes the feature, there seem to be at least 10 people who hate it (and I’m among them).

In this post, we’ll look at how you can improve Gmail sorting or get rid of the tabs altogether. Also, we’ll take a look at how this change affects email marketing and what you should do, if you have a mailing list.

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Why a Mailing List Needs to be Part of Your Business, Starting Now

No matter what your online business model is, building a mailing list should be part of it.

For all of the online business ventures that I’ve been a part of, email marketing has always stood out as the most profitable traffic source. I personally created a long-lasting, full time income, seeded from a small mailing list of just a few hundred subscribers and none of my businesses would be nearly as profitable as they are today, without email marketing.

In this post, you’ll learn exactly why it’s time to start building a mailing list and you’ll discover the two factors that separate awesome mailing lists from weak ones.

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Autoresponders… What Are They Good For?

“The money is in the list” is an oft-encountered phrase in online marketing circles. Pretty much everyone who does e-mail marketing is a big fan of e-mail marketing and there are many reasons for that. But when you’re just starting out, sending e-mails, creating follow-up sequences and paying monthly fees for an autoresponder service doesn’t seem all that attractive. Plus, there are a lot of misconceptions about e-mail marketing and autoresponders in particular floating around.

In this post, let me explain what autoresponders are really for and why you should avoid free ones.

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Review: PopUp Domination 2.0 vs. Digi List Builder

“Build a Mailing List” is an almost universal piece of advice given by successful marketers to aspiring marketers. Anyone who’s done any of it can attest to the effectiveness of e-mail marketing. The biggest issue with it is often getting people to sign up to your list in the first place. The two products I’m reviewing and comparing in this article, PopUp Domination and Digi List Builder, are both designed to help you with that. Both are primarily created to work with WordPress sites (although there’s also a non-WP version of PopUp Domination) and both give you a variety of options for presenting visitors to your site with you opt-in box and whatever your sign-up incentive is.

Read on to learn about how these two products are different and see which one comes out on top.

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