An upsell is when you offer extensions, expansions, “gold-memberships” or related products to your customers. Often this is done right after the initial purchase (instant upsell) and the reason upsells are so popular is that they often work. A customer who has just agreed to buy your initial offer is quite likely to be willing to shell out a little more cash for the next offer as well. In my reviews, I rate upsells and especially instant upsells as scammy. In this article, I explain why.
