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What’s your gut reaction when you see an e-mail from a marketer, inviting you to a webinar? If you haven’t done much screening and unsubscribing from lists for your “guru inbox”, I’m guessing your gut reaction is a negative one. Many people’s history with webinars is that they “have been burnt” and now know better than to attend them, or attend them very cautiously, with their anti-advertisement shields up.

I personally love doing webinars and it’s my favourite way of keeping in touch with my subscribers and customers. There’s nothing wrong with webinars. What I don’t like are Fakeinars and blatant pitchfests… (warning, ranty post ahead)

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Traffic Siphon is one of your typical, run of the mill, hyped up beyond all recognition and endorsed by all the usual suspects kind of ClickBank product. We get one of these at least once a month. The first time I came across it, I just had a quick glance at the sales-page, found it amusingly absurd, contemplated maybe making fun of it in a video and then got back to getting more important stuff done.

It had all the signs of being one among many, doubtless making someone a couple 100K and doubtless being a more or less useless product, under close scrutiny.

But something about Traffic Siphon is different…

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Google recently introduced the “Instant” search feature. In case you haven’t seen it, that’s because it isn’t available in all countries and it only works for logged-in users.

What Google Instant does is display search results as you are typing your query. It’s basically the next step up from the auto-suggestions box. Now, instead of only auto-suggesting possible keywords, it actually displays the full search results for the top listed auto-suggest keyword, even before you hit “enter”.

And with a change such as this, there is, of course, lots of wailing about how this is the end of SEO and how Google hates affiliates and so on and so forth.

Is there really a reason to panic? Is this the end of SEO or will it at least mean significant changes in the way we do SEO? Well, I don’t know, but below are some things you need to consider…

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In today’s post, I want to share a video with you and I hope that you’ll share your thoughts with me after you’ve seen it. You see, this is very much a work in progress. It’s probably one of the least planned and least professionally made videos I’ve ever published, but the subject is one that’s very important to me and about wich I just needed to share some thoughts.

What it really comes down to is that I’m working on finding a way to bring good, solid marketing skills and authenticity, honesty and integrity together in my marketing messages.  Watch the video below to see exactly what I’m on about:

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I already wrote about the meaning (and importance) of the so-called Free Line – the line that separates the stuff you give away for free from the stuff you charge for. In recent research, I’ve come across two different concepts, that both work effectively, but treat the free line very differently.

This post is about those two methods and how you can implement them in your own marketing.

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Just a quick post: I was over at the Traffic Café and saw something I just had to re-blog, because I like it so much. By the way, if you haven’t already, go over to the Traffic Café and subscribe to that blog. It’s one of the gems out there, run by Jonathan Gunson, who gave this awesome interview here on RQR, not too long ago.

Anyway, on to the actual topic. About once a month, something or other happens, that gets a lot of people all worried about the “end of online marketing”! Be it a new feature Google introduces (personalized search, anybody?), some rules changing (e.g. new Facebook advertisement rules), marketer’s accounts getting banned (AdWords, Blogger,…) or anything else along those lines. Whenever something like that happens, you can count on a lot of wailing about how the days of making easy money online are finally counted etc. etc.

Well, here’s an interesting counter-argument:

If you’re on any Internet marketing mailing lists, then you’ve almost certainly received at least one offer for an “Offline Gold” type of product. It seems that everyone’s promoting one of those, lately. The premise of these products can be summarized as follows: Find small to medium local businesses with crappy websites and offer them your services for doing some SEO, website optimization, setting up forms for lead-capture etc. In other words: Bring your online marketing skills offline and charge a premium fee for it.

Sounds like a great plan, right? I made a video in which I’m being a total spoil-sport talking about some of the real-life implications of starting a web design and optimization service like this. I also offer some useful advice for anyone who wants to give this method a try.

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