No matter what you do, you need a unique selling proposition.
Yes, even if you aren’t selling anything. Your blog or free report needs a unique selling proposition as much as your product or service.
In this post, you’ll learn everything you need to know to create a highly effective, compelling USP. If this is a topic that has mystified you so far, you’ve come to the right place!
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Creating and selling your own offers comes with huge advantages over any affiliate or ad-revenue based online business models.
In this post, you’ll discover exactly why that’s true (and not just based on my own experience) and what kind of offers you can create and sell, as well as pros and cons for each business model.
All that along with practical examples means that if you invest a few minutes into reading this post, you’ll never again have to ask “but what exactly should I sell?”
OptimizePress is a very popular theme that transforms a WordPress website into something like a Swiss army knife for marketers. With it, you can easily create sales-pages, launch-pages and lead capture pages.
However, it is not the only theme of this kind and neither is it the newest. Is OptimizePress the best option, or is there an alternative that’s better suited to your business?
Read this review to find out which of the following solutions takes the crown: Authority Pro 2, FlexSqueeze, InstaBuilder, OptimizePress, Premise, ProAffiliate Theme, ProfitsTheme, SalesPress Pro or WP Enlighten.
WP Enlighten is, as far as I can tell, the new and improved version of a product previously called WP Sales Engine.
It’s a WordPress plugin which lets you turn any page on a WordPress site into a sales-page, including various options for adding styled boxes, order buttons, testimonials and videos.
Here’s a quick video tour, to show you exactly what it’s like to use this plugin.
Here’s a quick look at what we have in store for you, for 2013.
Plus, how you can take part: help us make sure that the content you’ll find here helps you take big strides forward in growing your own business!
Watch this quick video to see what it’s all about:
In this podcast episode, Paul and I address a really important issue, facing anyone who starts an online business.
If you’ve ever felt like getting enough traffic, enough attention and enough customers is an insurmountable task, then you need to listen to this. And if you are ever afraid to pursue a business idea because you think it’s too difficult for you, or if you are looking for easier options because you’re overwhelmed, you need to listen to this.
We all face these problems and fears. And as is often the case, the truth happens to be very counter-intuitive.
This week, I’m introducing a new show called the “App of the Week”.
If you’re an email subscriber, you already know about this (because subscribers always get extra special treatment, around here).
What is the App of the Week all about, why should you care and how can you take part?
Read on to find out…
