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The Impact System

I have written about many different aspects of creating and successfully selling products, the foundation of any value based business.

As announced in an earlier video, my goal is to provide you with all the information you need to create your own value based business successfully. So far, I’ve done so in many separate parts (and I’ll reference many of them throughout this post). In this post, I want to provide the big picture. I want to show you the entire system, from start to finish.

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2

Selling Physical Products the Digital Way – Podcast with Matt Carter

In today’s podcast episode, we catch up with Matt Carter, a marketing multi-talent from New Zealand.

Not unlike myself, he used to specialize in SEO, but started changing strategies and business models, when sweeping changes by Google started to change the SEO game. Interestingly, he went in a very different direction from myself and in his typical fashion, managed to uncover some new trends and opportunities and capitalize on them very quickly.

Check out this episode to learn about the systems Matt has created for himself and see how you can sell physical products (even your very own physical products), without having to get your hands dirty…

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Building a Software Product Empire with Mark Thompson – Podcast Episode 24

In today’s podcast episode, Mark Thompson shares the story of how he went from tentative first steps in product creation to owning something of a software product empire today.

How did he reach a large audience with his very first product, before anyone knew him and before he had an audience and reputation of his own? How did he manage to pull off a long series of new product releases, each one selling in the thousands of copies? How can he produce high quality software products in such quick succession?

Listen in to discover the answers to these questions and more…

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Follow this Formula to Increase the Value of Everything You Do – Podcast Episode 23

After years of experience with building online businesses and many partnerships with other entrepreneurs, I’ve started seeing patterns emerge. One of these patterns I rely on so often, that I’ve turned it into a formula:

S + S + WE = V

In today’s podcast episode, we take a look at what this formula is about and how you can make use of it to massively increase the value you provide in your business.

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24

Double Down: The Year 2013 in Review

With another year gone (surprisingly quickly, I might add) it’s once again time to look back and extract the most valuable lessons from the past 12 months. As every year, things went differently than expected. At times it was challenging, at times thrilling and at times frustrating – but certainly never boring. In today’s post, I want to extract the most important and most valuable lessons from everything that happened in 2013.

Did my big gamble from the year before pay off? Did I end up losing all my money again? Am I getting any closer to achieving my overly ambitious goals?

Read on to find out…

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20

Are You Ignoring the First and Most Vital Conversion?

The purpose of your website is to bring you more business. Because of this, you’re most likely to focus your time and attention on the end of the funnel – the part where you make money.

As important as it is to optimize those last steps in the funnel, it can also be a dangerous distraction from what might be the most important conversion your website has to achieve.

Watch the video below to see what this most important conversion is and discover 5 simple steps for optimizing it:

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Huge Profit from a Free Product – Podcast Episode 22

The most beneficial product I ever created for my business was one I gave away for free.

In today’s podcast episode, you’ll discover what product this was and why it was such a great success (even though it was not monetized with upsells or other direct promotions).

Plus, we derive 3 important lessons from this case study, that you can apply to your own products or services. Check out the audio and video versions of the podcast below, to see what it’s all about:

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