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Are You Ignoring the First and Most Vital Conversion?

The purpose of your website is to bring you more business. Because of this, you’re most likely to focus your time and attention on the end of the funnel – the part where you make money.

As important as it is to optimize those last steps in the funnel, it can also be a dangerous distraction from what might be the most important conversion your website has to achieve.

Watch the video below to see what this most important conversion is and discover 5 simple steps for optimizing it:

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20

Huge Profit from a Free Product – Podcast Episode 22

The most beneficial product I ever created for my business was one I gave away for free.

In today’s podcast episode, you’ll discover what product this was and why it was such a great success (even though it was not monetized with upsells or other direct promotions).

Plus, we derive 3 important lessons from this case study, that you can apply to your own products or services. Check out the audio and video versions of the podcast below, to see what it’s all about:

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268

Turning WordPress into a Sales-Machine – OptimizePress and Alternatives

OptimizePress is a very popular theme that transforms a WordPress website into something like a Swiss army knife for marketers. With it, you can easily create sales-pages, launch-pages and lead capture pages.

However, it is not the only theme of this kind and neither is it the newest. Is OptimizePress 2.0 the best option, or is there an alternative that’s better suited to your business?

Read this review to find out which of the following solutions takes the crown: 10 Minute Pages, Authority Pro 3FlexSqueeze, InstaBuilder, OptimizePress 2.0, Premise, ProAffiliate Theme, ProfitsTheme, PT InstantSalesPress Pro or WP Enlighten.

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40

The “Good Product” Traffic Generation Strategy

When someone asks me about how to get more traffic to a website, my answer usually something like this:

“The most important thing I do to get more traffic to my sites creating and selling good products.”

I’ve said before that selling is easier than blogging. In fact, I’ve said things along those lines many times.

In this post, you’ll discover exactly how creating and selling great products is a traffic generation strategy in itself (when it’s done right). Read on to learn what steps you can take, to drive more traffic to your products and get more customers.

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55

3 Core Marketing Principles

There are certain fundamental principles in marketing that don’t change, no matter what you market, who you market to or what media you use. When we focus on the nuts and bolts of our particular marketing efforts – optimizing content, writing sales-copy, creating e-mail follow-ups etc. – it’s easy to get lost in details and forget about what really matters.

Here’s a short video, detailing what I believe are three of the most important, core marketing principles that can help you get more sales, more clicks, better conversions, or whatever it is that you are aiming for. What’s more, you can apply these principles straight away and test them out for yourself in the very next piece of content you create.

Here are the three core marketing principles:
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29

How to Create a High Conversion Sales Video

Nothing converts like a good video.

There are countless studies showing how effective videos are at turning visitors into customers. Certainly, video has been one of the most valuable additions to my marketing toolbox and I’ve been doing video for a long time.

But what exactly goes into making a high-conversion sales video? How do I go about creating these videos and what elements are included to make sure the video is engaging, interesting and leads to sales?

These are questions I get asked a lot and below is the most comprehensive answer I can give in a blog-post format.

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42

Forget Traffic – Do This Instead

Traffic is overrated.

There, I said it. Everyone worries about traffic and tries to get more of it. I did the same, when I was starting out.

Over the past few years, I have learnt about a skill that is much more valuable than traffic generation and focusing on this skill will get your business off the ground much more quickly.

Watch the video below to see what I mean:

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