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What You Can Learn from a Local Gardening Business – IMP#32

In today’s podcast episode is based on a reader question sent in by Debra. If I tell you that her business is in the home gardening niche and that it’s a highly localized topic, you’ll probably think that whatever’s in this episode doesn’t apply to your business.

However, as you’ll hear, the underlying principles of the 3 steps we look at in this podcast apply to any business model. No matter how far removed your niche is from that of gardening, you’ll be able to grow your business based on what you learn in this episode:

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23

How to Create a Minimum Viable Information Product

Some of the web’s most successful businesses swear by the lean startup method. I’ve also personally used this method and I’ve written about minimum viable products as one of the pillars of successfully starting an online business.

In a nutshell, the idea is to create the smallest possible version of a product, release it and then grow the product based on user feedback. This is an idea completely opposed to the usual approach of building the “perfect” product first and only then releasing it to the public.

Creating a minimum viable product is amazingly useful, will make your business more prosperous and yourself more attractive and intelligent… BUT what if your product isn’t suitable for this model?

Read on to find the answer…

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58

Ask Me (Almost) Anything

As you can imagine, I get asked questions on a regular basis. It’s something I actively invite through comments on this site as well as through the contact form.

I love to get questions (and answer them) because it gives me a real view of where you are in the process of building and growing your online business. My main goal is always to create content that is as useful as possible to you, without wasting any of your time. And I can do  a better job of that, the more feedback I get from you.

Last week, I received not one, but 3 excellent questions in a row and they inspired me to write this post.

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36

Budapest & the Traveling Entrepreneur

In today’s video, I have a rather unusual update for you: one of the great benefits of running a purely virtual, “all-online” business is that it gives you location independence.

This is a benefit I’ve been making liberal use of in the past few years. Here’s my review of one of my favorite places so far and why I believe long-term travel is an opportunity for yourself as well as your business to grow.

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2

Advanced Customer Analytics: Roundup Review

There are many tools you can use to measure your website traffic (see this roundup) and get varying degrees of data and insight about your visitors. For subscription based businesses, apps and some other business models, it makes sense to take things a step further and that's where advanced customer analytics come in.

In this roundup, I'm comparing Kissmetrics, Mixpanel, Woopra, Calq, Indicative and Trakio.​

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