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How High Should Your Conversion Rate Be?

Today's post is a response to a seemingly simple question, which is: how high should your conversion rate be? What's a good conversion rate, what should you be aiming for?

There's a lot of talk about optimizing your conversion rates, but it would be very helpful to know some figures of what's good or bad to begin with, right?

Watch the video below to see my answer:​

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How to Find Excellent People to Outsource Your Work to & Replace Yourself in Your Business

How much easier would your life be if you could outsource all the tedious parts of your work? Outsourcing might even be the key to an early retirement, with logic that goes something like this: if your work is worth $20 per hour right now and you can pay someone else $10 per hour to do it for you, you're home free!

Unfortunately, the reality of finding the right people to work with and outsource work to rarely matches up with lofty expectations like those.

In today's post, you'll discover the method I use to find great people to outsource work to (and the big mistake I've learnt to avoid)​.

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Deception, Disappointment & Minimum Viable Products – IMP#35

In previous posts, we’ve covered the importance of launching your business by creating a minimum viable product – the smallest possible version of your product idea that you can release and get a real-world response to.

Personally, I swear by this approach and related concepts like the lean startup method and rapid implementation.

But what about the downsides of this approach? What if your minimal product is too minimal and your early users turn away in disappointment? Isn’t it even deceptive to promise a solution and then only deliver a very minimal concept of one?

These are the questions we address in today’s podcast episode…

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How to Stay Productive While Traveling the World

If one of the things you're pursuing with your business is personal freedom, this post is for you.

Many of us dream of living a location independent lifestyle and having the freedom to travel the world and see exotic and exciting places. Building a business is tough enough by itself, but growing a business while traveling? That presents a whole new layer of challenges.

Watch the video below to see my exact "work and travel" setup that I use to keep my productivity high while I'm on the road. Oh, and that includes a full video marketing setup...​

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Brain vs. Business & the Flywheel Principle

There are parts of your brain that really aren’t qualified to run a business at all, but they’ll trick you into making bad decisions (if you let them).

This post is about the ups and downs you experience as an entrepreneur, why they don’t matter and what you should focus on instead. Plus, discover the one question you need to be able to answer about your business, if you ever want to achieve breakthrough success…

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Why You Don’t Get Replies from the Influencers You Contact – IMP#34

A tried and true method of getting more traffic and getting traction for your business is collaboration. Specifically, collaboration with people and companies that are ahead of you in the game – those that have greater reach than you and can give you access to audiences you can’t otherwise reach.

This is the basis of guest posting, JV promotions, cross-selling and many other promotional strategies.

But how exactly can you contact an influencer who could help your business in such a way that you don’t just get ignored? Listen to today’s podcast episode to find out:

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79

Should You Follow Marketing Gurus?

Today’s post is a reply to a reader question that went something like this:

“Why did you stop following the marketing gurus? And are there any you’re still following?”

How you pick your role models can have a profound effect on the development of your business (as well as your personal development), so I think this is an important question to answer. Watch the video below to see my take on this:

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