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Answered: How to Validate a Niche & Business Idea?

So, you have this idea for a business or maybe a new niche to enter. This is perhaps the most crucial moment of the entire project: what you do now will determine whether you dive head-first into a world of pain or whether you'll be taking the first steps towards a thriving new business.

Watch the video below to see the simple approach I use to validate any new business idea in any market.​

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Barcelona, 5 Apprentices and 3 Months of Intensive Marketing Work – IMP#40

What happens if you take 6 bright, creative marketers who are eager to learn, bring them together in an apartment in a vibrant European city... and make them work and learn with me for 3 months straight?

Even though that's a question no one in particular was asking, I wanted to find out. So I did this as a marketing and recruitment experiment.

In today's podcast, the guinea pigs from this experiment talk about what it was like and what the biggest marketing and business lessons were, that they took away from this experience.​

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The “Dry Stretch” that Makes Almost All Entrepreneurs Fail

Have you ever wondered why starting a business is so damn difficult? And all the while, some entrepreneurs make it look easy.

What's up with that?

In today's post, you'll discover a universal and unshakable principle that makes being an entrepreneur difficult. There's (almost) nothing you can do about it, but if you know about this, you're much more likely to see it through...​

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Are You Giving Away too Much for Free in Your Content Marketing?

If you sell information products (which is something I recommend you do) and you also do content marketing, you'll inevitably face a dilemma. On the one hand, it's your business to sell your know-how and expertise and on the other hand, giving information away for free is how you can attract an audience.

How can you know what to give away and what to charge for? And if you give away too much, will anyone still have a reason to buy from you?

Watch the video below to see my simple solution to this problem:​

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What You Can Learn from Our Rapid Growth in 2015 – IMP#39

Like last year, Paul McCarthy and myself took some time to reflect on the year past and extract the most important and transformative lessons we learnt.

2015 was a year of fast growth for our company (Thrive Themes) and today's podcast episode is chock-full of tips you can apply to grow your own business, become a more focused and productive entrepreneur and much more...​

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How to Overcome Inner Resistance & Beat Procrastination for Good – IMP#38

Tell me if this seems familiar: you know a lot about what you could and should do to drive your business forward... but you can't seem to get yourself to do most of it.

Call it procrastination, call it inner resistance, call it being a lazy bastard, it all amounts to the same thing: the incredibly frustrating experience of being stuck for apparently no reason.​

In today's podcast episode, you'll discover that this isn't at all uncommon among (even highly successful) entrepreneurs and the tools you can use to beat this problem.​

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Staying Motivated for the Daily Grind & Why You Need ‘Self-Marketing’

As an entrepreneur, you have one job: conjure a working, profitable business out of thin air.

It's not an easy thing to do and that's why you have to embrace The Grind and you have to hustle...

But while most of us can work hard in short bursts, how can you stick with it for the long run? When the excitement of starting a new business has worn off, how do you keep motivated for the day-to-day work?

That's what we're answering in today's video...​

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