Blog Networks for Link-Building

Blog Network Image

If you’re doing SEO, you’re always on the lookout for possible link-sources, and not just any old link-sources, either. As I have discussed in a previous post, not all backlinks are equal and ideally, the links pointing to your site should be coming from diverse sources, have a targeted anchor text and come from within site content (rather than from comments or sidebars).

In terms of these requirements, blog networks may just be the perfect link-building tool. In this article, I explain what blog networks are, how they work and what their benefits and drawbacks tend to be.

What is a Blog Network?

As the name implies, it’s a network of blogs. These blogs are all connected to one central hub, your “blog network provider”, if you will. This is usually a paid service that you need to sign up for (more on that, later).

What the blog network does for you is that it allows you to publish articles to lots and lots of blogs.

It usually goes like this: You log in and submit a new article, after picking an appropriate category, entering some tags and inserting a few links into the article body. This article is then sent out to and published on lots of blogs that match the subject of your article (i.e. a health-related article is posted to health-related blogs).

You might conclude that using a blog network for link building is a bit like article marketing using free article directories, then. Except that it’s way better.

Benefits of Blog Networks

Here are the major advantages that blog networks offer over other kinds of link-building and article marketing:

  • Full Control Over Anchor Texts
    You get to choose the desired anchor text and link location and you can also set up different variations of the anchor text (using spinning syntax) to make your link profile look more natural.
  • Fewer Restrictions
    Many article directories are very strict about what kind of content they allow. They also usually don’t let you place links within the article body and are restrictive about what you’re allowed to put in your author box, where links are allowed. On blog networks, there are also rules about what you are allowed to post, but they’re rarely as restrictive or picky as article directories tend to be.
  • More Links
    Submit your article to an article directory and you get one, maybe two links from the resource box. Submit an article to a blog network and you will see your article published to dozens, if not hundreds of sites, receiving new backlinks every time.


The Receiving End

You might be wondering where all those blogs in the network are coming from. The answer is simple: Each blog network allows you to “plug in” your own sites as well, to receive content from other blog network members.

The benefit of doing this is that the sites you plug into the network will have lots of new content posted to them, all of it relevant to the subject of the sites. In other words, it’s a form of auto-blogging. Of course, those posts contain links to other people’s sites, but you can still monetize the surroundings of the post contents (with AdSense, banners,…). This way, you can conceivably set up a few dozen auto-blogs that will eventually generate some passive income thanks to the constant influx of fresh content.

Downsides of this System?

From a publisher’s point of view, the main problem with blog networks is a lack of quality. By and large, the content you’ll receive from these networks is really just a placeholder for the links inside it. Content can range from half-decent to barely readable garbage. Whatever you do, don’t plug a blog you really care about into a blog network. Even moderating every post that comes along isn’t a good strategy, since it’s just a waste of time.

From the link-builder’s perspective, blog networks are much more interesting. You get good, in-content backlinks from many different sites and IP addresses. However, the quality problems affect everyone. Since generally, the content is rubbish, you won’t get any publishes on truly high-quality sites and especially if the network lacks good moderation, your links can be extremely low-quality.

In short: you can get bad content and decent backlinks, but don’t expect any miracles.

In Conclusion

Blog networks provide a powerful way to build backlinks and as long as the quality of the network is good. And even if the quality is bad, the backlinks will still help your site rank.



I'm Shane Melaugh and I'm the guy writing most of the posts on this blog. My goal is to provide you with useful, straight-forward insights on how to grow your business by creating compelling offers, driving traffic and increasing conversions.

Jason Venters - May 6, 2010

I will throw in my 2 cents about a blog network I’m a member of and use. It’s http://postrunner.com/. Basically it’s a community of wordpress blogs that you can log in to and submit unique content of 300 words or more and you get two backlinks per post. All the posts are moderated and approved by the specific site owner. You have a specific number of posts allowed per month depending on your membership. Some of the sites are a pr 4 and there are many categories and sites. It’s worked pretty well for me when looking for some specific niches/sites to get links from.

    Shane - May 7, 2010

    Hi Jason,
    I had never heard of postrunner before. Sounds like you’re getting high-quality links from them, though. :)
    I’m currently testing one blog network and one system similar to what postrunner seems to be. I’ll be posting reviews once I’ve done some thorough testing. So far, the results are looking good, though.

Jacques C - June 30, 2010

Postrunner is a name I’ve heard of, there is also 1WayLinks from Jonathan Ledger (the best spinner), but the trouble is that it’s a forced continuity program (if you drop the monthly membership, they drop your links…).

Still another would be Blog Blueprint…ezArticleLinks…

There are also many syndication services, I’d recommend a mix of sources and networks for the best result. Great post!

Peter Boston - September 27, 2010

I have used 1WayLinks and any posts that were made during your active membership period will stay live because they are on 3rd party blogs. You stop receiving new credits but can use up the 1WayLink credits you accumulated before you stopped paying.

Is ArticleRank sufficiently moderated to prevent spammers from wrecking the party for everybody else?

Peter - October 1, 2010

I wondered if anyone has used Free Traffic System, the free version.

Just interested as I have used the service and from 240 links that should have come back to my site, only 8 ever appeared on Yahoo.

Does anyone else have a ‘better’ experience?

    Shane - October 1, 2010

    FTS isn’t the best, but it’s okay considering that it’s free.

    The number of links showing up in Yahoo is nothing unusual. Of all the links you build, not all will even be crawled (“discovered”) by Yahoo and of those that are, not all will be indexed or displayed in the results.
    Unless you set up some system to index those links or to build more backlinks to the backlinks, it’s normal to only see a fraction of the links you built in Y Site explorer.

Dewald De Bruyn - October 4, 2010

Shane what happened to the build my rank exercise. Used my 10 free links, they show on PR pages, used every trick in the book, 30 days later cannot find any link they say exist.

    Shane - October 4, 2010

    Hi Dewald,

    Are you using their own link-finding feature? Because that stopped working with a recent Google update. Pick a shorter segment of a sentence and search for that in quotes. My posts have all remained in the index, so far. :)

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