Paul

Author Archives: Paul

22

Ask the Experts: How to Get 1,000 Visitors in 30 Days from Scratch

For most people, starting a brand new site from scratch inevitably means a dip that can last months where you slave away building the site, creating content and putting in lots of hours but with little to no reward.

It’s the most difficult time in creating an online presence – you’re full of uncertainty about whether your efforts will pay off and even the most epic piece of content is rewarded with deafening silence from your tragically fictitious audience.

Well, you may be pleased to know that it doesn’t necessarily have to be this way!

We asked the top online entrepreneurs in our market to tell us what they would do to get 1,000 visitors to their site within the first 30 days. And here are the answers that they gave:
Continue reading

53

When a Bounce isn’t a Bounce and Why Google Analytics is Misleading

One of the New Rules of SEO is that Google now has a user engagement feedback loop that helps them understand if the user is getting what they expect to see for any given query.

While we can’t be certain exactly what these signals are, it is widely suspected that bounce rate is an important ranking factor. In this post I’ll define exactly what bounce rates are and describe when a bounce isn’t actually a bounce.

Plus, you’ll discover why the bounce rate data shown in Google Analytics is mostly useless and see what you can do to fix this problem.

Continue reading

Is Having a Top Google Ranking Even Worth it Any More? Interesting Case Study Within!

Here’s the write up for an interesting little experiment comparing the click through rates of a #1 organic search listing and a PPC ad for the same keyword. I wanted to see which would get more traffic, the results are below!

If you looked at a typical Google results screen 5 years ago and compared it to a typical results screen now then you’d probably notice some rather large changes:

Continue reading