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Monthly Archives: August 2011
39

Online Marketing is Dead

It’s a quiet week in online marketing when no one declares the end of affiliate marketing, the end of SEO, the end of e-commerce, the end of the gravy-train or something of that ilk.

This post is not about declaring the death of anything, but it’s also not a post to reassure you about the future of online business. Instead, I want to talk about the reality of online marketing and the big mistakes that come with too much optimism as well as too much pessimism about it.
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22

How to Make Minor Adjustments to Your WordPress Theme

Ever wanted to make just some minor adjustments to your WordPress theme’s design, but didn’t know how? In this post, I’ll show you the easiest way to tweak a site’s design, even if you have almost no coding skills at all.

This post is partially in response to a question I was asked after publishing my post about fonts and the importance of making your text as easily readable as possible. Of course, it’s nice to know which fonts to use and what size the text should be, but how do you actually change these settings in your own WordPress theme?

Watch the video below to find out:
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48

Throw Money At It 3: SEO and Initial Results

It’s been around three weeks since I started the “Throw Money At It” project, during which I attempt to build profitable sites by paying for all content and SEO and doing as little work of my own as possible, on the sites. In other words, I’m trying to “pay my way” to a profitable website, using content and SEO/link-building services.

In today’s update, I want to share some exciting initial results and tell you about the two most important factors that lead to great rankings for the sites in this project.
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12

Design for Non-Designers: Fonts

As stated in my previous post about enhancing your website with graphics, I am not a designer. Despite this, I have often been asked about what fonts I use or how I created a certain text effect during webinars or after posting a new video.

So, in today’s post, I want to share with you what little I know about selecting and using fonts for websites, video presentations or any other purpose, in such a way that it makes people go “wow, that looks neat”.
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15

Design for Non-Designers: Graphics

I am not a designer. I don’t claim to be capable of creating good design and I wouldn’t even claim that I have particularly good taste in design. I am, however, a fan of good design and I get asked about the graphics I use for my blog posts and video presentations quite frequently. Hence this post.

Graphics and design are important to me for all of my websites. The visuals of any site are what form the “first impression” and are therefore relevant to conversions and profit. Just like you dress well when you want to make a good impression, even though you know that your clothes don’t convey your personality, you should make sure that your website is visually appealing, even though you know the content is more important.
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47

Throw Money At It 2: Outsourcing Content

How and where can you get the best content for your websites? Content that is at the same time high quality, well researched and relevant, but also doesn’t cost you an arm and a leg? These were the questions I was seeking to answer since posting the first part of the Throw Money At It project.

As a quick recap, in this project I document my attempts of building profitable websites, using outsourcing and services wherever possible.

Let’s take a quick look at three content sources I tested.
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