Welcome to this review and report on 1 In a Million Ecovers. This is going to be slightly different than my usual reviews and you’ll see why in just a minute.
1 In a Million Ecovers is a collection of Photoshop action scripts that help you create all sorts of e-cover graphics for spicing up your landing pages and making product offers more enticing. In today’s article, I’ve added two videos: The first one shows off how the action scripts work and the second one is about what kind of an effect adding a cover image has on conversion rates.
Video 1: Demonstration
In this video, you’ll see a quick demonstration of how the 1 In a Million Ecovers scripts work and what kind of cover graphics you can create with them.
Video 2: Conversion Rates
Here, I share some of the results I got from testing landing pages with and without e-cover graphics on them. I also share something that can make a big difference to everyone giving away free reports as a lead-magnet.
Conclusion
As I stated in the second video, for me there’s no question about using 1 In a Million Ecovers. It allows me to create several versions of a cover graphic very quickly, that I can then use for some split-testing and website optimization.
And particularly since my tests always showed an increase in conversions from using graphics (albeit sometimes only a small one), it’s something I definitely want to include wherever possible.
Hope you enjoyed this slightly different review style. :)
Cheers,
I read a few days ago I read that a small pamphlet type cover increases conversions. That really surprises me. But the reason you gave is the same one the other person gave.
Me, I like substantial. I wonder if it makes any difference for a paid product vs a free product.
I bet it really makes a difference on a $2000 product but we are seeing less of those these days. :)
I can’t use this one right now because it doesn’t work with CS3 :(
Thanks,
Rusty
With a paid product, I’d reckon that the more expensive it is, the more an expansive visual representation of the product will help. I’ve never tested this, though.