Build Something Better & Sell More of It.

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A blog about creating luxuriously good products and marketing them cleverly.

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Who is this Guy?


I'm Shane Melaugh, a half-Irish entrepreneur from Switzerland.

My entrepreneurial journey started in 2006, when I dropped out of university. I went from offline business in the hardware market to ecommerce to affiliate niche sites and from hungry and desperate to well-fed and successful.

​Now, I create and sell software and information products for a living and I’ve been lucky enough to sell thousands of copies of my products and build up a business from absolute scratch to seven figures and beyond. You can read my full story here.